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Director, Partner Marketing

Job not on LinkedIn

🔥 0 minutes ago

🦀 Maryland – Remote

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💵 $160k - $180k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 9%

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Logo of Blend360

Blend360

501 - 1000 employees

🏥 Healthcare

🏨 Hospitality

✈️ Travel

💰 $100M Private Equity Round on 2022-08

Healthcare • Hospitality • Travel

Blend360 is a professional services company specializing in AI, data analytics, and data-driven solutions. They work with Fortune 1000 and large enterprise brands to tackle significant challenges by integrating people and artificial intelligence. Blend360 focuses on several domains including business intelligence, data engineering, data science, MLOps, and data governance. Their industries of expertise encompass financial services, energy, healthcare and life sciences, retail, technology, media & telecom, and travel & hospitality. Blend360 is recognized for their AI and data solutions, having earned accolades such as "AI-Enabling Solution of the Year" and being listed among the "Top Generative AI Service Providers 2024.

📋 Description

• Define and lead partner marketing strategy across hyperscalers, data platforms, and emerging AI alliances • Translate company growth objectives into partner priorities, investment logic, and focus areas • Build relationships across alliances, sales, delivery, marketing, and partner organizations • Develop and govern joint value propositions for priority partners • Embed partner propositions in global campaigns, capability narratives, and field enablement • Translate technical capabilities into accurate, repeatable partner-facing propositions • Own annual co-marketing plans tied to named target accounts • Run integrated campaigns and create locally activatable regional toolkits • Lead marketing for partner flagship events, executive dinners, workshops, and account sessions • Own MDF management, allocation, governance, and ROI measurement • Coordinate strategy and execution with partner marketing and field organizations • Report on partner-sourced and partner-influenced pipeline, MDF ROI, and campaign performance • Scale successful programs and stop ineffective ones

🎯 Requirements

• Experience in B2B marketing with a substantial portion leading partner or alliance marketing programs, preferably within professional services or consulting • Demonstrated success running co-marketing programs with a hyperscaler, data platform, or major ISV, with results described in pipeline terms • Working knowledge of partner ecosystems, including co-sell motions, marketplace, competency and designation programs, and partner-sourced versus partner-influenced pipeline • MDF/PMF experience, including planning, spending, governance, and ROI reporting • Ability to build a partner motion without an existing playbook and scale established motions • Strong writing and messaging capability • Experience activating global programs through regional teams • Strong analytical, planning, and program management capability • Relationship judgment with partner counterparts • Comfortable being hands-on in a director-level function leader role • Results-driven and pragmatic, able to operate without established structure • Ability to influence senior stakeholders across marketing, sales, alliances, and delivery without positional authority • Ability to simplify complexity and translate technical capability into commercial language

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • 401K • PTO • Paid holidays • Commuter benefits • Spending accounts • Life insurance • Disability coverage • EAPs

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