Senior Integrated Marketing Manager, B2B Technology

🕒 Yesterday

🏄 California – Remote

🏄 California – Remote

💵 $70 - $85 / hour

⏳ Contract/Temporary

🟠 Senior

🎡 Marketing

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Blend360

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤖 Artificial Intelligence

🏢 Enterprise

💰 $100M Private Equity Round on 2022-08

Artificial Intelligence • Enterprise • Consulting

Blend360 is a professional services company specializing in AI, data analytics, and data-driven solutions. They work with Fortune 1000 and large enterprise brands to tackle significant challenges by integrating people and artificial intelligence. Blend360 focuses on several domains including business intelligence, data engineering, data science, MLOps, and data governance. Their industries of expertise encompass financial services, energy, healthcare and life sciences, retail, technology, media & telecom, and travel & hospitality. Blend360 is recognized for their AI and data solutions, having earned accolades such as "AI-Enabling Solution of the Year" and being listed among the "Top Generative AI Service Providers 2024.

📋 Description

• Help elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas. • Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification. • Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches. • Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities. • Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch. • Repurpose existing content into channel-ready assets such as webmodules, webinar programs, social series, email promotions, executive talking points, and podcast support materials. • Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization. • Manage campaign operations with consistency across channels, regions, and stakeholder groups. • Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency.

🎯 Requirements

• 8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field • Proven experience executing multi-channel awareness and thought leadership campaigns, especially across owned channels • Strong background in marketing to enterprise-level audiences • Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes at once • Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email • Experience in B2B technology categories where market education and awareness are more important than immediate demand capture. • Preferred Background in financial services, payments, fintech, or another regulated industry. • Experience marketing AI solutions, commerce infrastructure, developer-facing technology, or emerging payment products • Familiarity with enterprise buyers and influencers across business, product, innovation, and technical functions • Experience supporting global or regional campaign execution in a large organization. • Exposure to awareness, engagement, thought leadership, and share-of-voice metrics rather than pipeline-first demand generation.

🏖️ Benefits

• Health, Vision, Dental • 401K plan • Life Insurance • Employee Assistance Programs