Business Architect – Salesforce Marketing Cloud Specialization

🔥 13 hours ago

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟠 Senior

🔴 Lead

🌐👩‍💻 Salesforce Developer

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Blue Acorn iCi

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📣 Marketing

🏥 Healthcare

Consulting • Marketing • Healthcare

Blue Acorn iCi is a leading provider of digital transformation solutions, focused on delivering high-impact digital experiences for businesses. They specialize in technologies such as enterprise content management, commerce strategy, customer intelligence, and data-driven optimization. As an Adobe Accredited Partner, Blue Acorn iCi utilizes platforms and systems to enhance business efficiencies and site performance, working with clients across industries like consumer packaged goods, retail, financial services, healthcare, and media. Their services include ecommerce development, digital experience consulting, and performance marketing, aiming to create seamless and personalized customer journeys.

📋 Description

• Serve as a senior business advisor and own business architecture, functional direction, and value realization for complex engagements and transformation initiatives • Apply industry, market, customer, operational, and financial insights to frame business challenges and guide transformation priorities • Translate strategic objectives into capabilities, value streams, operating-model components, process improvements, initiatives, and measurable outcomes • Define current-state and future-state business architecture across stakeholders, governance, processes, information, customer experience, and enabling technology • Lead discovery and functional architecture for Salesforce Marketing Cloud engagements • Define customer lifecycle journeys, audience segmentation, personalization strategies, and cross-channel engagement requirements • Guide solution design across Journey Builder, Automation Studio, Email Studio, Contact Builder, and mobile messaging capabilities • Define business requirements for customer data models, Data Extensions, subscriber identity, consent, preferences, and audience activation • Partner with technical architects to define integrations between Salesforce Marketing Cloud, Salesforce CRM, customer data platforms, and external systems • Establish marketing operating models, campaign governance, approval workflows, testing requirements, and business readiness criteria • Guide user acceptance testing, adoption, and ongoing optimization • Develop business cases, transformation roadmaps, investment roadmaps, and value-realization plans • Define value metrics, baselines, milestones, success criteria, accountability, and review cadences • Review delivery, adoption, operational, and business-performance evidence to evaluate realized value and recommend adjustments • Lead discovery and scoping sessions and translate requirements into business-value specifications • Support presales by defining business processes and articulating value propositions, benefits, scope, and value-realization plans • Review statements of work, solution designs, and presales documentation • Facilitate executive decision forums and maintain stakeholder communication • Mentor consultants and functional leads and develop reusable business architecture and value-realization methods • Use approved AI-enabled tools to analyze business information, model scenarios, and identify transformation opportunities

🎯 Requirements

• 10+ years of experience in business architecture, strategic consulting, marketing technology consulting, business transformation, or equivalent practical experience • Demonstrated experience leading business and functional architecture for enterprise Salesforce Marketing Cloud implementations • Strong knowledge of Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions, segmentation, and personalization • Understanding of SQL, AMPscript, Server-Side JavaScript, and API integration patterns • Experience defining customer data, consent, preference management, and integration requirements • Experience defining, designing, and documenting business processes and current-state and future-state business architectures • Experience translating business strategies into capabilities, operating models, roadmaps, measurable outcomes, and value-realization plans • Experience developing business cases, ROI assumptions, value metrics, and performance measures • Strong executive communication, workshop facilitation, stakeholder management, and presentation skills • Ability to work independently, think strategically, manage competing expectations, and mentor functional practitioners • Ability to travel up to 40% • Relevant Salesforce Marketing Cloud certifications are preferred • Experience with Salesforce CRM, customer data platforms, and Adobe Experience Cloud solutions is preferred • Experience supporting enterprise marketing environments across multiple brands, business units, or regions is preferred • Relevant industry-domain knowledge is preferred • Experience using approved AI-enabled tools to analyze business information, model scenarios, and identify transformation opportunities is preferred • Candidates must have unrestricted authorization to work in the United States without employer sponsorship now or in the future

🏖️ Benefits

• Medical, dental and vision insurance • Life insurance • Disability insurance • Paid time off • 401(k) • Competitive benefits package for full-time, non-temporary employees • Collaborative, high-impact, high-growth work environment • Opportunities to grow skills and collaborate with cross-disciplinary teams