Director/Sr. Director, Discoverability

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $175k - $260k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 0%

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Blueprint

WebsiteLinkedInAll Job Openings

51 - 200 employees

🧘 Wellness

🛍️ eCommerce

🍽️ Food & Beverage

Wellness • eCommerce • Food & Beverage

Blueprint is a consumer-facing longevity and wellness company (founded/led by Bryan Johnson) that offers research-backed protocols, supplements, curated nutrition and meal delivery, skincare and haircare products, medical/biomarker test kits, and related devices and digital tools (apps and AI). It operates primarily as an online store with autoship subscriptions, curated bundles, a protocol marketplace, and educational content focused on healthspan and longevity.

📋 Description

• Own the full domain migration strategy, including redirect and canonical architecture • Deploy llms.txt, robots.txt, and Schema.org structured data across web properties • Build sameAs schema linking Blueprint and Bryan Johnson brands as one entity • Seed LLM authority for Immortalism, Warriors and Caretakers, and Don't Die semantic spaces • Manage the YouTube transcript pipeline for 1,012 videos and 390M views, converting content to indexed HTML at 50 pages per week • Oversee Wikipedia strategy and article updates • Manage Wikidata entity migration and linked entities • Brief and manage specialist contractors and vendors across technical SEO, content, transcripts, schema, LLM tracking, Wikipedia, and PR • Run the weekly LLM citation tracking protocol • Manage and grow the discoverability team as Blueprint scales

🎯 Requirements

• 10+ years of experience in SEO, growth, or digital media • Bachelor's Degree in Marketing, Advertising, or other related field • Personally managed a major domain migration in the GEO era • Practical knowledge of 301 redirects, canonical tags, sameAs schema, and Wikidata migrations • Shipped an llms.txt and tracked LLM citation pattern changes • Strong understanding of how LLMs are trained and how citation authority accrues • Experience managing cross-functional teams of contractors, freelancers, and vendors simultaneously • Experience with AI search visibility platforms (Profound, Otterly.AI, or equivalent) • Comfortable operating in a fast-paced environment with high standards and minimal bureaucracy • Preferred: background in health, science, or longevity media • Preferred: experience with programmatic content at scale and 500+ page pipelines • Preferred: familiarity with Wikipedia COI disclosure process and Wikidata editing • Preferred: experience with Schema App or similar managed schema deployment services • Preferred: familiarity with scientific or clinical data and assessing LLM-citable claims

🏖️ Benefits

• Equity • Benefits

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