Social Media Manager

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Blueroot Health™

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

👥 B2C

💰 Venture Round on 2020-01

Healthcare Insurance • Wellness • B2C

Blueroot Health™ is a health and wellness company that focuses on providing innovative solutions to enhance personal well-being. Their offerings include products and services aimed at improving health outcomes and supporting a healthier lifestyle. Through their dedication to quality and efficacy, Blueroot Health™ seeks to empower individuals to take control of their health.

📋 Description

• Develop and execute the organic social media strategy across all Blueroot Health brands • Own the social content calendar across primary platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn) • Write, script, and storyboard social content • Direct outside agency partners on content production, video editing, and creative execution • Produce light-weight content directly when needed • Manage day-to-day publishing, scheduling, and platform-native posting across all brand accounts • Build and run the community management program • Partner closely with the Influencer & Affiliate Manager • Curate from the central UGC library and make editorial decisions • Track and report on social performance using KPIs • Maintain social brand guidelines, voice documents, and content libraries

🎯 Requirements

• Minimum of 4 years of professional social media experience • At least 2 years managing organic social for a DTC, e-commerce, or CPG brand • Demonstrated track record of growing audiences and engagement on Instagram and TikTok • Strong writing skills with the ability to flex voice across multiple brands • Comfort producing light-weight content directly when needed • Proven experience briefing and managing external creative agencies or production partners • Strong attention to detail, organization, and the ability to manage multiple brands, partners, and deadlines in a fast-paced environment • Working proficiency with a social management / scheduling platform (e.g., Sprout Social, Later, Dash Hudson, Hootsuite) • Comfort with native platform analytics and the ability to synthesize data into clear recommendations • Fluency in Excel • Self-directed work ethic and ability to operate independently

🏖️ Benefits

• Ability to travel occasionally for business needs including attending meetings, trainings, content shoots, or company events • Sitting for long periods of time • Repetitive tasks such as typing and extended periods of computer screen time • Handling stress with composure