Head of Performance Creative Strategy – US

🕒 July 2

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BM Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

📋 Description

• Own and evolve the creative strategy for all client portfolios • Set creative standards across formats and platforms • Improve team performance through mentorship and training • Enhance production processes with systematic standards and workflows • Align creative strategy with talent management for effective ad campaigns • Drive early wins during new client onboarding • Serve as the senior creative voice for client engagements

🎯 Requirements

• 7+ years in performance creative, predominantly at an agency • Ability to manage diverse client portfolios simultaneously • Proven experience driving measurable revenue impact • Deep understanding of direct response creative principles • Strong opinions on ad performance across platforms like Meta and TikTok • Expertise in developing junior strategists and enhancing team performance • Track record of maintaining quality under pressure