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BMG360

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2003

📣 Marketing

📱 Media

🤝 B2B

💰 Private equity on 2020-04

Marketing • Media • B2B

BMG360 is a performance marketing and lead generation agency that drives customer action for brands across home services, insurance (notably Medicare Advantage), D2C/eCommerce, health & wellness, education, and tech/mobile apps. They offer full-funnel capabilities—performance media buying (TV, CTV, search, paid social), performance creative (Captivatr360™), lead generation stacks, performance technology, and data & attribution—focused on rapid testing, optimization, and measurable growth. BMG360 positions itself as an embedded partner to clients, delivering creative that converts, aggressive media buying, and expertise to scale enrollments, leads, and revenue.

📋 Description

• Develop platform-specific creative strategies for paid and organic social campaigns. • Create detailed creative briefs, production plans, shot lists, and content frameworks for client productions. • Partner with Paid Social, Creative, Organic Social, and Client Services teams to identify content opportunities and performance insights. • Translate audience insights, platform trends, and campaign objectives into actionable creative concepts. • Contribute to creative ideation sessions and proactively bring innovative content ideas to clients and internal teams. • Ensure all content aligns with brand guidelines while maintaining strong performance marketing principles. • Travel 1-2 times per month to client locations to lead content productions. • Direct on-camera talent, creators, employees, customers, and brand representatives during shoots. • Execute and oversee filming for both paid media and organic social content. • Capture content designed specifically for: • - Meta (Facebook & Instagram) • - TikTok • - YouTube (Paid & Organic) • - Shorts, Reels, and emerging video formats. • Manage production timelines, logistics, shot execution, and content organization. • Collaborate with editors and post-production teams to ensure final deliverables meet creative and strategic objectives. • Review edits and provide actionable feedback throughout the post-production process. • Serve as a client-facing representative of BMG360 during productions and creative planning sessions. • Present creative concepts, production strategies, and content recommendations with confidence and professionalism. • Build strong client relationships through proactive communication and strategic guidance. • Manage expectations, timelines, and production deliverables across multiple accounts. • Work closely with Paid Social, Organic Social, Creative, Design, and Account teams to align content initiatives with larger marketing goals. • Leverage campaign performance data and platform insights to inform future creative recommendations. • Support ongoing testing initiatives by identifying opportunities for creative iteration and optimization.

🎯 Requirements

• 3-5 years of hands-on video production experience. • 5+ years of digital creative strategy experience. • Experience leading on-location content productions from planning through execution. • Strong understanding of social-first content creation and platform best practices. • Experience developing content for paid media campaigns and performance marketing initiatives. • Proven ability to manage multiple projects, deadlines, and stakeholders simultaneously. • Strong working knowledge of: • - Meta Ads (Facebook & Instagram) • - TikTok Ads • - YouTube (Paid & Organic) • - Instagram Reels • - YouTube Shorts • - Creator/UGC content frameworks • - Organic social content strategies. • Preferred Skills: • - Experience within a digital marketing agency environment. • - Experience directing creators, influencers, or UGC talent. • - Understanding of performance marketing metrics and creative testing methodologies. • - Familiarity with paid social advertising ecosystems and how creative impacts campaign performance. • - Experience collaborating with editors and post-production teams. • - Knowledge of current content trends, creator economy best practices, and emerging social platforms.

🏖️ Benefits

• Compensation is commensurate with experience.