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SEO/AEO Manager

🔥 13 hours ago

🦀 Maryland – Remote

infoinfo

💵 $105k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

Where this job comes from

Posted on Body Art Alliance's careers page, not through a job board

First seen by Remote Rocketship 13 hours ago

Logo of Body Art Alliance

Body Art Alliance

201 - 500 employees

💄 Beauty

🏭 Manufacturing

🤝 B2B

Beauty • Manufacturing • B2B

Body Art Alliance is a company that develops and supplies products and brands for the body art industry, focused on tattooing, permanent makeup (cosmetic), and body jewelry. Their offerings span the full tattoo and body-art process from pre-procedure to post-care and include products and solutions for artists, business owners, and enthusiasts. The company emphasizes innovation, safety and quality, is artist-led, highlights 30+ years of manufacturing experience in body jewelry, and describes a global reach with multiple brands and partners.

📋 Description

• Develop and execute the SEO and AEO roadmap across all BAA brand ecommerce sites, prioritizing opportunities by revenue impact and industry relevance • Conduct keyword and topic research covering professional and consumer search intent • Own site health across BAA ecommerce sites, including crawlability, indexing, site speed, Core Web Vitals and structured data (schema) • Partner with ecommerce and development teams on site migrations, redesigns and new site launches to protect and grow organic traffic • Manage duplicate content, canonical tags and internal linking across sites selling similar products • Optimize product, collection and category pages across the portfolio of websites • Brief and partner with content and creative teams on guides, how-to and educational content • Structure content, FAQs and product data for visibility in AI-generated answers and search features • Monitor brand visibility and share of voice in AI answer engines • Set KPI targets with leadership and measure organic traffic, rankings, AI visibility and organic revenue using dashboards and reports • Partner with Paid Media, Marketplace and CRM/Loyalty teams to share keyword, audience and content insights • Perform other related duties as assigned

🎯 Requirements

• 5+ years of SEO experience, including 3+ years in ecommerce • Hands-on experience managing SEO across multiple sites or brands • Strong knowledge of and demonstrated success in executing AEO & GEO best practices • Experience supporting site migrations or new site launches • Expert knowledge of technical, on-page and off-page SEO for ecommerce sites (e.g., Shopify) • Working knowledge of AEO/GEO practices, structured data and how AI answer engines source content • Proficient in SEO tools such as Google Search Console, GA4, Semrush or Ahrefs and Screaming Frog • Strong content and copy instincts, with the ability to brief writers and creative teams and provide constructive feedback • Analytical mindset with strong reporting skills; proficient in Excel and dashboard tools • Strong project management skills, with the ability to manage multiple sites and stakeholders • Bachelor’s degree in Marketing, Communications, Business or a related discipline preferred • Experience in consumer products, beauty or professional supply preferred • Prolonged periods of sitting at a desk and working on a computer • Must be able to lift up to 15 pounds if needed • Ability to travel up to 10%

🏖️ Benefits

• Medical, dental, vision and supplemental insurance offerings • 401K match • Paid time off in addition to paid holidays • Wellness Program • Incentive Programs • Employee Referral Program • Tuition Reimbursement • Paid Parental Leave

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