Digital Experience Specialist

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🕒 March 30

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Brafton Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Brafton Inc. is a leading content marketing company that combines creative expertise with advanced marketing data and technology. Founded in 2008, Brafton aims to simplify high-impact content marketing through its platform, strategy, and content creation services. With a global team that includes SEOs, social media specialists, designers, and consultants, Brafton delivers a wide range of content solutions, including blog posts, infographics, videos, and more, all designed to drive ROI for clients across various industries.

📋 Description

• Analyze website performance metrics to inform strategic recommendations • Lead content audits and create Keep-Update-Delete reports • Develop intuitive navigation structures and information architecture • Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others. • Provide UX and CRO-focused feedback on wireframes and visual designs • Ensure alignment with client brand messaging and visual identity • Co-lead the project delivery process alongside a Project Manager • Contribute to user journey mapping and documentation • Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers • Propose and implement A/B and multivariate tests to support continuous improvement • Conduct qualitative research, including stakeholder interviews and persona development • Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis • Support brand messaging strategy and product positioning • Collaborate on naming, copy tone, and style guidance deliverables • Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities

🎯 Requirements

• Bachelor’s degree preferred • Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing • Excellent communication skills—written, verbal, and visual • Proficiency with spreadsheets (e.g., Google Sheets, Excel) • Working knowledge of UX, CRO, and content best practices • Comfortable with CMS platforms like WordPress, Webflow, and HubSpot • Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus • Fluency in CSS is highly desirable • Understanding of the modern digital marketing landscape.