Event Marketing Manager

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $90k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

👻 Ghost score 0%

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Branching Minds

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

☁️ SaaS

🧘 Wellness

💰 $100k Debt Financing on 2020-04

Education • SaaS • Wellness

Branching Minds is a comprehensive platform that provides a Multi-Tiered Solution of Supports (MTSS) system for educational institutions. It focuses on improving academic achievement, whole child support and wellness, communication, collaboration, and teacher satisfaction. The platform offers efficient and cost-effective solutions, including data integrations, professional services, customized coaching, and an MTSS Learning Hub. Branching Minds streamlines intervention plans, tracks student progress, and enhances school-wide visibility to support educators in identifying and assisting struggling students through evidence-based interventions. It is committed to helping schools build a supportive culture for both students and educators, providing expert guidance and resources to create successful educational outcomes.

📋 Description

• Own the strategy for large-scale and regional education industry conferences and events, marketing webinars, the MTSS Summit, and other sales-hosted events • Manage the full event function from strategic conference selection through on-the-ground execution • Collaborate on content creation and lead lead-generation efforts for event participation • Track and analyze data to identify event impact • Plan and optimize 15–20 events per quarter with the sales team • Research, evaluate, and recommend conferences and events for maximum ROI • Manage event timing, logistics, deadlines, proposal submissions, venue and vendor coordination, conference registrations, promotion, and follow-up • Collaborate with sales, customer success, leadership, partnerships, and learning sciences to deliver exceptional customer and prospect experiences • Create and manage web pages, invitations, lead-nurturing emails and automation, lists, segmentation, print collateral, and swag • Support webinars and the MTSS Summit to ensure brand visibility, user experience, and lead generation • Track and manage event-generated leads and maintain an event calendar • Report to the Sr. Demand Generation Manager

🎯 Requirements

• Experience planning and executing large-scale education industry conferences and events, with knowledge of the K-12/education industry landscape, including key conferences, trends, and audiences • 4+ years of experience and demonstrated success with planning and promoting B2B events • Excellent organizational skills with the ability to prioritize tasks effectively and manage tasks and deadlines across multiple projects at once • Solid experience with CRM systems and marketing tools to manage and measure event activities, track leads, and analyze ROI • Strong written and verbal communication skills • Detail-oriented with a commitment to producing high-quality work • Experience working with virtual event software such as Zoom, Cvent, or Hopin • Ability to work well in a team environment and collaborate with colleagues from diverse backgrounds, as well as work independently • Eagerness to learn and adapt to new challenges in a fast-paced environment • Minimum design skills using Canva or Adobe • E-Verify employment eligibility verification for newly hired employees

🏖️ Benefits

• Fully remote work • Mission-driven, cross-disciplinary team • Diversity, equity, and inclusion commitment • Reasonable accommodations for qualified individuals with disabilities and disabled veterans • E-Verify participation • Great Place To Work® Certified™