Senior Marketing Manager

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🕒 June 25

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Brightree

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2002

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

💰 Venture Round on 2008-07

Healthcare • Consulting • Healthcare Insurance

Brightree is a leading provider of software solutions for healthcare management, focusing on Home Medical Equipment (HME), Durable Medical Equipment (DME), and pharmacy businesses. Their comprehensive platform offers tools for billing, business management, inventory management, and more, helping healthcare providers streamline their operations and improve patient experiences. Key offerings include integration solutions, patient resupply systems, ePrescribe capabilities, and mobile delivery support. Brightree also provides data and analytics services, revenue cycle management, patient billing, and professional consulting services, making it a cornerstone for post-acute care providers aiming to enhance efficiency and engagement.

📋 Description

• Lead Resmed Canada’s integrated provider and consumer marketing strategy • Serve as the strategic marketing partner to the Canadian commercial leadership team • Create all campaign and creative briefs • Develop province-specific marketing plans • Drive omnichannel programs focused on sleep apnea awareness • Lead marketing initiatives supporting myAir, rePAP, and reSupply • Prioritize marketing investments to maximize revenue growth • Partner with Sales, Product, Digital, and Communications teams • Measure campaign performance using insights and market intelligence • Build strong relationships with healthcare professionals and key stakeholders

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field • 8+ years of progressive sales or marketing experience • Proven success developing and executing integrated B2B and B2C marketing strategies • Strong understanding of the Canadian healthcare landscape and provincial reimbursement environments • Demonstrated commercial acumen with experience managing budgets • Strong strategic thinking, analytical skills, and cross-functional leadership capabilities • Excellent communication, stakeholder management, and project leadership skills • Experience with Funnel.IO, Veeva Crossix, Asana, and Adobe • Based in Canada with the ability to travel domestically

🏖️ Benefits

• comprehensive medical, vision, dental, and life insurance • AD&D, short-term and long-term disability insurance • sleep care management • Health Savings Account (HSA) • Flexible Spending Account (FSA) • commuter benefits • 401(k) • Employee Stock Purchase Plan (ESPP) • Employee Assistance Program (EAP) • tuition assistance • fifteen days Paid Time Off (PTO) in the first year • 11 paid holidays plus 3 floating days • 14 weeks of primary caregiver leave or two weeks of secondary caregiver leave