Acquisition Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Brightspeed

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

💼 Consulting

📦 Logistics

📡 Telecommunications

💰 $500M Private Equity Round on 2023-05

Consulting • Logistics • Telecommunications

Brightspeed is a fiber internet service provider that offers high-speed internet plans with no annual contracts or termination fees. They offer a variety of plans, including a 2 Gig plan for effortless streaming, gaming, video calling, and uploading and downloading, a 1 Gig plan for multiple high-bandwidth users, a 500 Mbps plan for HD streaming and competitive gaming, and a 200 Mbps plan for small households. Brightspeed emphasizes providing fast and reliable internet with transparent pricing, and they are focused on expanding connectivity to underserved areas. They offer special promotions such as three months of free service for new fiber customers.

📋 Description

• Develop and execute customer acquisition strategies across Direct Mail, Email, and SMS channels • Own audience segmentation, channel planning, creative and messaging direction, offer prioritization, campaign cadence, and performance optimization • Develop and manage integrated acquisition campaign roadmaps and testing strategies, including A/B and multivariate testing • Lead acquisition campaigns from strategy through launch and optimization • Manage acquisition channel budgets, forecasting, and spend pacing • Analyze campaign, customer, and channel performance to identify trends, opportunities, and areas for improvement • Partner with Analytics, Creative, Product, Marketing Strategy, and other cross-functional teams • Establish and maintain campaign performance reporting and measurement frameworks • Present campaign performance, insights, testing results, and strategic recommendations to marketing leadership and stakeholders • Manage relationships with external agencies, print and fulfillment vendors, and other partners • Monitor acquisition marketing trends, emerging technologies, channel capabilities, and industry best practices • Ensure campaigns comply with CAN-SPAM, TCPA, internal legal, privacy, and brand standards • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and relevant experience • 5+ years of experience in acquisition, performance, direct response, lifecycle, or related marketing disciplines • Experience with direct ownership of at least two acquisition channels, including Direct Mail, Email, or SMS • Demonstrated experience managing campaign budgets, forecasting, performance measurement, and optimization • Experience developing and analyzing A/B and multivariate tests and translating results into actionable recommendations • Strong knowledge of performance and acquisition marketing, customer segmentation, targeting, campaign optimization, and direct response marketing principles • Proficiency with email service platforms and marketing automation technologies such as Salesforce Marketing Cloud, HubSpot, or similar platforms • Working knowledge of Direct Mail production processes, including list management, print vendor coordination, fulfillment, and postal logistics • Understanding of Email and SMS marketing requirements, including CAN-SPAM, TCPA, consent management, and opt-in/opt-out practices • Familiarity with CRM platforms, customer data platforms (CDPs), and data-driven audience segmentation • Strong analytical and problem-solving skills with the ability to interpret campaign and customer data, identify performance drivers, and measure marketing effectiveness and ROI • Strong financial acumen and understanding of acquisition metrics, including CPA, ROAS, response rates, and conversion rates • Strong campaign planning, project management, and organizational skills with the ability to manage multiple priorities and deadlines • Excellent written and verbal communication skills, including the ability to translate complex campaign data into clear business insights and recommendations • Ability to influence and collaborate effectively with cross-functional stakeholders and external partners • Strong attention to detail and commitment to campaign quality, accuracy, and regulatory compliance • Experience in telecommunications, financial services, retail, insurance, or another direct response-focused industry preferred • Experience managing external agencies, print vendors, fulfillment partners, or other marketing service providers preferred • Experience with Salesforce Marketing Cloud or similar enterprise marketing technology platforms preferred • Exposure to digital acquisition channels, including paid search, display, paid social, or affiliate marketing preferred • Understanding of cross-channel measurement, attribution, and customer journey optimization preferred • Occasional travel may be required, estimated at up to 10% of the time • Standard business hours generally apply, with occasional evening or weekend availability required during peak campaign periods or critical launches

🏖️ Benefits

• Competitive compensation • Medical insurance • Dental insurance • Vision insurance • Life insurance • Employee assistance program • 401K plan with company match • Voluntary benefits • Paid time off programs • Remote, hybrid, office or field-based work arrangements depending on position, business needs and individual circumstances • Technology enabling team connectivity • Reasonable accommodation support during the application and hiring process