Manager, Creative Strategy

🔥 13 hours ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎨 Creative Strategist

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Brightspeed

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

💼 Consulting

📦 Logistics

📡 Telecommunications

💰 $500M Private Equity Round on 2023-05

Consulting • Logistics • Telecommunications

Brightspeed is a fiber internet service provider that offers high-speed internet plans with no annual contracts or termination fees. They offer a variety of plans, including a 2 Gig plan for effortless streaming, gaming, video calling, and uploading and downloading, a 1 Gig plan for multiple high-bandwidth users, a 500 Mbps plan for HD streaming and competitive gaming, and a 200 Mbps plan for small households. Brightspeed emphasizes providing fast and reliable internet with transparent pricing, and they are focused on expanding connectivity to underserved areas. They offer special promotions such as three months of free service for new fiber customers.

📋 Description

• Lead strategic creative direction, development, and execution of high-impact marketing campaigns driving customer acquisition and revenue growth • Partner with Marketing Strategy and Demand Generation & Lifecycle Marketing teams to translate business priorities, target segments, and customer insights into campaign frameworks, messaging strategies, and creative approaches • Lead creative and messaging strategy for integrated campaigns across paid media, CRM, eCommerce, direct mail, and email • Establish campaign themes, messaging hierarchies, value propositions, and creative direction across channels • Oversee development and execution of creative assets across paid media and direct response channels • Lead and mentor a team responsible for creative strategy, execution, and campaign asset development • Manage creative production budgets, forecasting, spend management, and resource reallocation • Lead creative testing and experimentation to improve messaging, offers, creative formats, and campaign performance • Partner with Analytics and Media teams to evaluate performance and optimize creative effectiveness • Establish and manage end-to-end campaign development processes from briefing and concept development through production and launch • Collaborate cross-functionally with Product Marketing, Brand, Media, CRM, eCommerce, and Analytics teams • Manage creative agency relationships, strategic direction, feedback, and performance expectations • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field • 10+ years of experience in marketing, creative strategy, campaign development, or a related discipline • Experience preferably within performance marketing, customer acquisition, or demand generation environments • Experience developing integrated creative and messaging strategies across paid media, CRM, eCommerce, email, direct mail, and other direct response channels • Experience leading creative teams and/or managing creative agency partners through full-funnel campaign development and execution • Strong expertise in creative and messaging strategy, including value proposition development, messaging hierarchies, calls-to-action, offer strategy, and conversion-focused communications • Ability to translate marketing strategies, business objectives, audience insights, and customer needs into creative strategies • Strong understanding of performance marketing and creative’s role in customer acquisition, engagement, conversion, and revenue growth • Ability to develop and execute creative test-and-learn plans and translate results into campaign optimizations • Ability to interpret campaign data, customer insights, and performance analytics • Strong leadership and people management skills • Strong agency and stakeholder management skills • Ability to manage multiple campaigns, priorities, budgets, and deadlines • Strong cross-functional collaboration and influencing skills • Excellent written, verbal, and presentation skills • Occasional evening or weekend availability during critical campaign launches, production schedules, or other business-critical activities • Master’s degree in Marketing, Communications, Advertising, Business, or a related field (preferred) • Previous people leadership experience in a creative strategy, performance marketing, demand generation, or integrated marketing environment (preferred) • Experience in telecommunications or another subscription-based, consumer-focused industry (preferred)

🏖️ Benefits

• Competitive compensation • Comprehensive medical insurance • Dental insurance • Vision insurance • Life insurance • Employee assistance program • 401(k) plan with company match • Voluntary benefits • Paid time off programs • Home or company office work environment • Technology enabling team connectivity • Occasional travel for agency meetings, production activities, internal meetings, or other business needs