Marketing Strategist – Innovation

Job not on LinkedIn

🔥 1 hour ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Brightspeed

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

💼 Consulting

📦 Logistics

📡 Telecommunications

💰 $500M Private Equity Round on 2023-05

Consulting • Logistics • Telecommunications

Brightspeed is a fiber internet service provider that offers high-speed internet plans with no annual contracts or termination fees. They offer a variety of plans, including a 2 Gig plan for effortless streaming, gaming, video calling, and uploading and downloading, a 1 Gig plan for multiple high-bandwidth users, a 500 Mbps plan for HD streaming and competitive gaming, and a 200 Mbps plan for small households. Brightspeed emphasizes providing fast and reliable internet with transparent pricing, and they are focused on expanding connectivity to underserved areas. They offer special promotions such as three months of free service for new fiber customers.

📋 Description

• Develop integrated marketing strategies driving consumer awareness, consideration, acquisition, and growth • Translate consumer behavior, market research, competitive intelligence, and emerging trends into actionable strategies and campaigns • Identify innovative approaches to reach, engage, and convert prospective customers • Monitor consumer, cultural, technology, media, and industry trends • Evaluate AI, personalization, emerging media platforms, and evolving consumer technologies • Develop marketing concepts, business cases, and strategic recommendations for initiatives, pilots, partnerships, and capabilities • Identify unmet consumer needs and changing expectations to inform value propositions, messaging, customer experiences, and campaigns • Lead insight-driven marketing initiatives from opportunity identification through execution and performance evaluation • Create comprehensive campaign briefs covering audiences, insights, value propositions, messaging, channels, and outcomes • Partner with Creative, Media, CRM, Digital, Product, Brand, Analytics, and external agencies on executable campaigns • Establish hypotheses and test-and-learn frameworks • Define success metrics, assess campaign effectiveness, and turn performance results into recommendations • Scale successful pilots across Brightspeed's footprint • Serve as a strategic thought partner across Marketing, Product, Sales, Customer Experience, Technology, and other functions • Build cross-functional alignment around consumer opportunities, strategic rationale, business value, and measurable outcomes • Present recommendations and innovation opportunities to stakeholders and senior leadership • May perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Business, Strategy, Communications, or a related field • 5+ years of experience in marketing strategy, growth marketing, brand strategy, innovation, consumer insights, consulting, or a related discipline • Demonstrated experience developing consumer-facing marketing strategies and integrated marketing campaigns • Experience translating consumer research, behavioral data, and market insights into actionable business and marketing strategies • Experience collaborating with cross-functional teams to develop and execute marketing initiatives across multiple channels • Strong strategic and analytical thinking • Solid understanding of consumer marketing, customer acquisition, audience segmentation, positioning, value proposition development, and integrated marketing strategy • Ability to balance innovative, future-focused thinking with practical execution and measurable commercial outcomes • Strong knowledge of digital marketing, media, CRM, brand, and offline marketing channels • Ability to synthesize complex research, data, and insights into clear, compelling strategies and recommendations • Strong curiosity and awareness of emerging technologies, evolving consumer behaviors, media trends, and marketing innovation • Experience developing strategic campaign briefs, business cases, and test-and-learn frameworks • Strong storytelling, communication, and presentation skills • Excellent collaboration and relationship-building skills • Comfortable operating in ambiguity and developing strategies where established processes may not exist • Results-oriented mindset • Strong organizational and prioritization skills • Must be able to perform essential functions with or without reasonable accommodation

🏖️ Benefits

• Competitive compensation • Medical insurance • Dental insurance • Vision insurance • Life insurance • Employee assistance program • 401K plan with company match • Voluntary benefits • Paid time off • Hybrid workforce • Virtual and in-person working flexibility • Reasonable accommodation for individuals with disabilities/veterans