Martech Operations Manager

🔥 4 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Operations

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Brightspeed

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

💼 Consulting

📦 Logistics

📡 Telecommunications

💰 $500M Private Equity Round on 2023-05

Consulting • Logistics • Telecommunications

Brightspeed is a fiber internet service provider that offers high-speed internet plans with no annual contracts or termination fees. They offer a variety of plans, including a 2 Gig plan for effortless streaming, gaming, video calling, and uploading and downloading, a 1 Gig plan for multiple high-bandwidth users, a 500 Mbps plan for HD streaming and competitive gaming, and a 200 Mbps plan for small households. Brightspeed emphasizes providing fast and reliable internet with transparent pricing, and they are focused on expanding connectivity to underserved areas. They offer special promotions such as three months of free service for new fiber customers.

📋 Description

• Enable and optimize customer communications across the customer lifecycle using Salesforce Marketing Cloud and other MarTech platforms • Design, build, and optimize automated customer journeys delivering relevant, timely, and personalized communications • Translate marketing and customer experience objectives into business and technical requirements • Analyze customer communication processes, journeys, and workflows to identify gaps, inefficiencies, and automation opportunities • Evaluate campaign and journey approaches, including real-time versus batch, one-time versus recurring, and static versus dynamic communications • Oversee technical campaign activities including email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and optimization • Support data architecture, integrations, and data flows required for customer communications and marketing automation • Establish operational standards and best practices for campaign execution, testing, automation, documentation, and platform utilization • Manage multiple initiatives while balancing strategic MarTech capabilities with short-term campaign and operational requirements • Collaborate with Marketing, IT, Analytics, and cross-functional stakeholders • Monitor campaign and journey performance and use data to improve engagement, efficiency, and communication effectiveness • Stay current on Salesforce Marketing Cloud capabilities, MarTech trends, and emerging technologies • Recommend enhancements to Brightspeed’s marketing technology capabilities • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related field • 5+ years of experience with Salesforce Marketing Cloud development, administration, or marketing technology operations • Experience designing and implementing automated customer journeys, campaigns, and lifecycle communications • Experience working with marketing data, automation workflows, campaign testing, and supporting data architecture • Strong knowledge of Salesforce Marketing Cloud (SFMC), including campaign development, administration, automation, and journey orchestration • Strong understanding of marketing automation, customer lifecycle communications, and MarTech operations • Ability to translate business and marketing objectives into clear functional and technical requirements • Understanding of marketing data architecture, integrations, automation workflows, and dynamic communications • Strong analytical and problem-solving skills • Demonstrated ability to manage multiple projects and priorities • Strong business acumen • Strong cross-functional collaboration skills, including experience partnering with Marketing, IT, Analytics, and other technical teams • Excellent written and verbal communication skills • Ability to adapt and deliver results in a fast-paced, evolving environment • Salesforce Marketing Cloud certification preferred • Experience in the telecommunications industry or a related field preferred • Experience with additional MarTech, CRM, customer data, or marketing automation platforms preferred • Experience supporting personalized, real-time, or data-driven customer communications preferred • Occasional evening or weekend availability during peak campaign periods, critical launches, or platform implementations • Occasional travel may be required, estimated at up to 10% of the time

🏖️ Benefits

• Competitive compensation • Medical insurance • Dental insurance • Vision insurance • Life insurance • Employee assistance program • 401K plan with company match • Voluntary benefits • Paid time off programs • Remote, hybrid, office or field-based work arrangements depending on position, business needs and individual circumstances • Occasional travel for vendor meetings, industry conferences, or internal team events