Head of Demand Generation

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $171k - $244k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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brightwheel

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 $55M Series C - Brightwheel on 2021-02

Education • SaaS • B2B

brightwheel is an all-in-one childcare and early education management platform that helps preschools, childcare centers, in-home caregivers, camps, Montessori programs and multisite operators manage billing and payments, enrollment and admissions, attendance and check-in, staff scheduling and payroll, family communication, curriculum and assessments, CACFP/health checks, and reporting via a mobile-first SaaS app used by administrators, teachers, and parents.

📋 Description

• Own the demand generation function's pipeline and revenue number, budget, and existing team • Diagnose the current channel mix and team within the first 60–90 days and decide what to keep, retool, or retire • Shift measurement and programs from a legacy MQL/form-fill model toward signal- and intent-based marketing • Launch at least one new channel, such as GEO/AEO, dark social, community-led growth, or agentic outbound • Embed AI and agentic tooling into content production, lead scoring and routing, outbound sequencing, and reporting • Partner with Sales leadership on funnel definitions, SLAs, and conversion quality • Report regularly to the CPO on performance and resourcing needs

🎯 Requirements

• Experience modernizing or turning around an existing demand generation function • Personal use of AI or agentic tools to rebuild a marketing workflow, with a specific before/after example • Launched a channel outside the standard paid/SEO/social mix within the last two years • Experience carrying a pipeline or revenue target • Experience making budget reallocation decisions based on evidence • Experience leading a team of specialists or directors, including through a leadership transition • Ability to work from within the United States • Current authorization to work in the United States

🏖️ Benefits

• Equity • Comprehensive medical, dental, and vision coverage • Generous paid parental leave • Flexible PTO • Local retirement or savings plans, including 401(k) in the U.S. • Diverse and inclusive work environment