Blueprint
501 - 1000 employees
Founded 2013
🧘 Wellness
⚕️ Healthcare Insurance
🛍️ eCommerce
Wellness • Healthcare Insurance • eCommerce
Blueprint is a health and wellness company that focuses on optimizing longevity and overall health through scientifically proven supplements, nutrition protocols, and comprehensive biomarker testing. Founded by Bryan Johnson, the company aims to empower individuals with data-driven health insights and tailored nutrition plans, promoting healthier lifestyles and better aging. Blueprint's offerings include Starter Kits, Supplements, Meals, and at-home tests for various health metrics, designed to help customers take control of their health journey.
Director/Sr. Director, Discoverability
Job not on LinkedIn
🕒 April 30
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Blueprint
501 - 1000 employees
Founded 2013
🧘 Wellness
⚕️ Healthcare Insurance
🛍️ eCommerce
Wellness • Healthcare Insurance • eCommerce
Blueprint is a health and wellness company that focuses on optimizing longevity and overall health through scientifically proven supplements, nutrition protocols, and comprehensive biomarker testing. Founded by Bryan Johnson, the company aims to empower individuals with data-driven health insights and tailored nutrition plans, promoting healthier lifestyles and better aging. Blueprint's offerings include Starter Kits, Supplements, Meals, and at-home tests for various health metrics, designed to help customers take control of their health journey.
📋 Description
• Own the full domain migration strategy — design and sign off on the redirect and canonical architecture before any content is built on URLs that will need to move • Deploy llms.txt, robots.txt, and Schema.org structured data across all web properties to establish direct LLM citation infrastructure • Build sameAs schema linking Blueprint and other Bryan Johnson brands as the same entity. • Seed LLM authority for new brands now — own the 'Immortalism,' 'Warriors and Caretakers,' and 'Don't Die' semantic spaces in training data before the brand launches • Manage the YouTube transcript pipeline (1,012 videos, 390M views) — convert to indexed HTML at 50 pages/week with brand-agnostic URL structure • Oversee Wikipedia strategy — Don't Die philosophy article submission and Bryan Johnson biographical article updates via disclosed COI editor • Manage Wikidata entity migration — add new brands as a founded-by relationship and create linked entity before the domain migration • Brief and manage all specialist contractors and vendors: technical SEO engineer, content writer, transcript pipeline engineer, schema vendor, LLM tracking vendor, Wikipedia consultancy, PR agency • Run the weekly LLM citation tracking protocol • Manage and grow the discoverability team over time as Blueprint scales
🎯 Requirements
• 10+ years of experience in SEO, growth, or digital media • Has personally managed a major domain migration in the GEO era — knows how 301s, canonical tags, sameAs schema, and Wikidata migrations work in practice, not just theory • Has shipped an llms.txt and tracked LLM citation pattern changes as a result • Strong understanding of how LLMs are trained and how citation authority accrues • Experience managing cross-functional teams of contractors, freelancers, and vendors simultaneously • Experience with AI search visibility platforms (Profound, Otterly.AI, or equivalent) • Comfortable operating in a fast-paced environment with high standards and minimal bureaucracy
🏖️ Benefits
• Salary Range: $175-260k + equity + benefits
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