Director, Retention

Job not on LinkedIn

🕒 May 25

🇺🇸 United States – Remote

💵 $150k - $185k / year

⏰ Full Time

🔴 Lead

👔 Director

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Bloom

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2018

👥 HR Tech

📚 Education

🤝 B2B

HR Tech • Education • B2B

Bloom is a full-service HR and DEI consulting firm that specializes in providing fractional HR services, recruitment, and diversity, equity, and inclusion training. Since 2017, Bloom has been dedicated to helping companies enhance their HR practices and employee experiences, ensuring that organizations develop inclusive cultures that support growth. With offerings like the Bloom Academy for training and the Petal digital HR hub, Bloom aims to streamline HR processes and provide resources tailored to meet the needs of businesses of all sizes.

📋 Description

• Poppy & Peonies is looking for a strategic, customer-obsessed Director of Retention to own and evolve the full customer lifecycle across email, SMS, loyalty, and retention marketing. • This is a high-impact leadership role where you’ll shape how we build long-term relationships with our community, increase customer lifetime value, and create thoughtful brand touchpoints that keep customers coming back. • You’ll lead retention strategy across CRM channels while partnering closely with creative, ecommerce, and CX teams to deliver seamless customer experiences that feel deeply aligned with the Poppy & Peonies brand. • Own and evolve the retention marketing strategy across email, SMS, loyalty, referral, and post-purchase touchpoints. • Build and optimize customer lifecycle journeys from acquisition through repeat purchase, win-back, and VIP retention. • Develop segmentation strategies based on customer behavior, purchase patterns, engagement, and lifecycle stage. • Lead campaign planning and CRM calendar execution around launches, seasonal moments, and customer engagement initiatives. • Partner with creative teams to ensure all customer communications feel elevated, intentional, and aligned with the brand voice. • Drive strategies that increase repeat purchase rate, customer lifetime value, and long-term customer engagement.

🎯 Requirements

• Proven experience leading retention, CRM, or lifecycle marketing within a direct-to-consumer, retail, fashion, or lifestyle brand • Deep expertise in email and SMS marketing strategy, automation, segmentation, and lifecycle management • Hands-on experience with platforms such as Klaviyo, Attentive, Postscript, or similar CRM tools • Strong understanding of customer psychology and retention marketing best practices • Track record of improving retention, repeat purchase rate, and customer lifetime value • Strong analytical mindset with the ability to translate customer data into actionable insights • Experience managing agencies, freelancers, or external partners • Highly organized and comfortable balancing strategy with execution in a fast-moving environment • A builder mentality with excitement for ownership, experimentation, and scaling thoughtfully • Clear communicator who collaborates effectively across creative, ecommerce, CX, and leadership teams • Genuine interest in fashion, lifestyle, and community-driven brands

🏖️ Benefits

• Annual Salary ranges from $150,000- $185,000 • Performance bonus • 3 weeks of paid vacation per year • Health benefits coverage • $250 annual period & menstrual budget • $1,000 annual allowance towards Poppy & Peonies product • $400 home office setup allowance