VP of Growth

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $225k - $275k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Bloom

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2018

💼 Consulting

👥 HR Tech

📚 Education

Consulting • HR Tech • Education

Bloom is a full-service HR and DEI consulting firm that specializes in providing fractional HR services, recruitment, and diversity, equity, and inclusion training. Since 2017, Bloom has been dedicated to helping companies enhance their HR practices and employee experiences, ensuring that organizations develop inclusive cultures that support growth. With offerings like the Bloom Academy for training and the Petal digital HR hub, Bloom aims to streamline HR processes and provide resources tailored to meet the needs of businesses of all sizes.

📋 Description

• Set the overall growth strategy across acquisition, ecommerce, and retention • Directly manage and develop the Director of Retention and Director of Ecommerce • Own growth organization structure, headcount planning, and team build-out • Build accountability, experimentation, and cross-functional collaboration across the growth organization • Represent growth in executive and board-level discussions • Own end-to-end new customer acquisition strategy across paid, owned, earned, and emerging channels • Own and evolve paid digital marketing across Meta, TikTok, Google, Pinterest, and other paid channels • Lead relationships with paid media agencies and external acquisition partners • Launch and scale TikTok Shop as an acquisition and commerce channel • Build and grow affiliate, creator partnership, social commerce, and marketplace channels • Own acquisition metrics including CAC, ROAS, MER, and new customer growth • Oversee ecommerce site experience, merchandising, conversion strategy, checkout, and platform investments • Use ecommerce performance data to inform acquisition and retention decisions • Oversee post-purchase, lifecycle, and loyalty strategies to maximize customer LTV • Set company-wide LTV and repeat purchase rate goals with the Director of Retention • Partner with executive leadership to drive growth and build a high-performing marketing team

🎯 Requirements

• 15+ years of experience in growth and P&L ownership • Proven track record leading full-funnel growth within a direct-to-consumer, retail, fashion, or lifestyle brand • Experience managing a team through directors or senior managers, ideally with direct oversight of acquisition and retention or ecommerce functions • Deep expertise across paid social, paid search, media buying, and performance marketing strategy • Direct experience launching or scaling TikTok Shop and/or affiliate programs as acquisition channels • Strong understanding of ecommerce fundamentals, including conversion optimization, merchandising, and site experience • Strong understanding of retention/lifecycle strategy, including LTV, repeat purchase rate, loyalty, and email/SMS • Strong analytical mindset and ability to connect acquisition, ecommerce, and retention data into unified business decisions • Track record of scaling revenue through data-driven strategy across the full customer lifecycle • Experience managing agencies, freelancers, and external partners at a senior level • Executive presence and strong communication skills; comfortable representing growth strategy to senior leadership and the board • Comfortable balancing high-level strategy with hands-on involvement • Genuine interest in fashion, lifestyle, and community-driven brands • Exceptional candidate based in the US or Canada

🏖️ Benefits

• Performance bonus • 4 weeks of paid vacation per year • Health benefits coverage • $250 annual period & menstrual budget • $1,000 annual allowance towards Poppy & Peonies product • $400 home office setup allowance • Occasional domestic and/or international travel for photoshoots, events, and team retreats