Americas Digital Marketing Director

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Bureau Veritas Group

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1828

📋 Compliance

🏢 Enterprise

Compliance • Enterprise • Quality Assurance

Bureau Veritas Group is a global leader in testing, inspection, and certification services. With a mission to shape a world of trust, the company serves 400,000 clients across 140 countries, ensuring that various industries meet quality, health, safety, and environmental standards. Bureau Veritas is committed to providing innovative services that enhance safety, improve efficiency, and support sustainable development.

📋 Description

• Develop and own a comprehensive digital marketing strategy aligned with Bureau Veritas Americas objectives, including channel strategy, customer journey optimization, and growth targets • Establish clear KPIs linking digital activities to pipeline, revenue, and customer metrics • Collaborate with executives to align initiatives with commercial priorities and drive a Digital Center of Excellence • Design a scalable Americas digital marketing structure with roles for demand generation, automation, content, analytics, and SEO/SEM • Recruit and develop high-caliber professionals with clear career progression and learning frameworks • Foster cross-functional collaboration between digital, regional, sales, IT, and global teams • Lead change initiatives to embed digital-first thinking and drive adoption of new tools • Evaluate and implement best-in-class MarTech platforms (automation, analytics, ABM, CMS, social management) • Establish standardized workflows, governance, and SOPs for campaigns and reporting • Oversee integrated digital campaigns across paid media, organic search, email, social, webinars, and content syndication • Drive qualified lead generation through inbound marketing and targeted advertising aligned to buyer personas • Deliver regular dashboards on campaign effectiveness, channel performance, and marketing ROI • Ensure all activities adhere to Bureau Veritas' Code of Ethics, advertising laws, and industry regulations (FDA, ANVISA, EPA, OSHA, ISO/IEC)

🎯 Requirements

• Bachelor's degree in marketing, Business, or related field • 10+ years of B2B marketing experience, with 5+ years in leadership roles • Expertise in marketing technology ecosystems including marketing automation platforms (Marketo, HubSpot, Pardot), CRM systems (Salesforce), analytics tools (Google Analytics, Adobe Analytics), and ABM platforms • Demonstrated success driving measurable business outcomes through digital marketing initiatives (pipeline generation, revenue attribution, customer acquisition) • Expert knowledge of SEO/SEM, paid media (Google Ads, LinkedIn), email marketing, marketing automation, and conversion rate optimization • Proficiency with web analytics platforms, tag management, and data visualization tools (Tableau, Power BI) • Understanding of HTML/CSS, website CMS platforms, and basic web development principles • Deep understanding of North, South, and Central American markets — including cultural, regulatory, and economic nuances. • Strong experience in industrial, professional services, or TIC sectors (Testing, Inspection, Certification) • Ability to lead matrixed teams and manage external agencies across regions • Experience managing marketing budgets of $2M+.

🏖️ Benefits

• Climate-controlled office environment • Professional development opportunities • Competitive salary