Digital Marketing Manager

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $102.6k - $222.3k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🌐 Digital Marketing

🦅 H1B Visa Sponsor

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Stryker

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1941

⚕️ Healthcare Insurance

🧬 Biotechnology

Healthcare Insurance • Medical Devices • Biotechnology

Stryker is a global leader in medical technology, providing innovative products and services across the healthcare sector. With a presence in countries across the Americas, Asia Pacific, Europe, and the Middle East & Africa, Stryker offers a wide range of medical technologies, including orthopedic implants, surgical equipment, and advanced hospital devices. The company is committed to improving patient outcomes and healthcare efficiency. Stryker continues to expand its global reach, offering localized solutions to meet diverse healthcare needs worldwide.

📋 Description

• Leading and optimizing digital marketing efforts across the Peripheral Vascular Division • Overseeing digital marketing activities and strategies to expand brand awareness • Driving additional site/channel traffic and enhancing search engine visibility • Engaging site visitors in new and creative ways • Shortening the sales cycle and fostering cross-functional collaboration • Driving awareness and site traffic to stimulate interest in offerings • Leading paid media efforts for the PV Division, including social media campaigns, SEM, SEO • Developing an effective KPI strategy and using analytics for decision making • Collaborating with Marketing Communications to refine content strategies • Optimizing Stryker.com website content to improve search engine rankings • Serving as the subject matter expert for digital marketing • Assessing incoming marketing technologies and providing strategic recommendations • Managing the scheduling and posting of content across social media channels • Advocating for business needs and ensuring successful project execution

🎯 Requirements

• Bachelor’s degree in any field required • 8+ years’ work experience in communications, marketing communications, digital marketing or related area • 5+ years' of experience with Google Analytics, Adobe Analytics and social media analytics • 5+ years' of experience of Adobe Creative Cloud Suite • 5+ years' of experience with content management systems • 5+ years'of experience with editorial and social media content development • 5+ years' of experience building out processes and governance as well as managing the governance process • Preferred: Knowledge of BrightEdge SEO platform is a plus

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Remote work options