Digital Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Cresta

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤖 Artificial Intelligence

🏢 Enterprise

SaaS • Artificial Intelligence • Enterprise

Cresta is an enterprise-grade AI platform that focuses on enhancing contact center operations. By employing a unified platform for human and virtual agents, Cresta aims to improve customer experience, increase revenue, and reduce costs. The platform integrates AI to assist with sales, customer care, retention, and collections, providing real-time guidance and insights. Cresta's AI capabilities include conversation intelligence, agent assistance, quality management, and virtual agents. With a focus on automation and augmentation, Cresta seeks to transform workflows and customer interactions across various industries, including telecommunications, finance, and retail.

📋 Description

• Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels • Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis • Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance • Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts • Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency • Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting • Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders • Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior • Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns

🎯 Requirements

• 3+ years of experience managing paid media or digital marketing programs within B2B SaaS or high-growth technology companies • Hands-on experience managing campaigns across LinkedIn Ads, Google Ads, and other paid media platforms • Proven track record optimizing campaigns against pipeline, revenue, and ROI goals—not just traffic or lead volume • Experience managing campaign budgets, reporting performance, and making data-driven optimization decisions • Strong analytical skills with experience using reporting and analytics tools such as GA4, Looker, or similar platforms • Experience working with CRM and marketing automation platforms such as Salesforce and HubSpot • Strong project management and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment • Curiosity and enthusiasm for using AI tools to improve marketing execution, experimentation, and operational efficiency

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Flexible PTO to take the time you need, when you need it • Paid parental leave for all new parents welcoming a new child • Retirement savings plan to help you plan for the future • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • In-office meal program and commuter benefits provided for onsite employees