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Digital Marketing Specialist

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Logo of Nuvision Federal Credit Union

Nuvision Federal Credit Union

201 - 500 employees

🏦 Banking

πŸ’Έ Finance

πŸ’° $2.5M Grant - Nuvision Federal Credit Union on 2023-04

Banking β€’ Finance

Nuvision Federal Credit Union is a member-focused, Southern California-based credit union that provides retail and business financial services. It offers a broad range of products including checking and savings accounts, IRAs and certificates, consumer and commercial lending (auto, mortgage, RV/boat, personal, student, home equity, and commercial loans), credit cards, insurance products, and digital banking tools (mobile deposit, Zelle, an AI phone assistant). The institution emphasizes member ownership, financial wellness resources, branch and ATM access, and online/digital services for members.

πŸ“‹ Description

β€’ Develop, create, and optimize automated trigger-based email campaigns to support key multi-brand internal stakeholders (Branch, Call Center, Lending, Mortgage). β€’ Includes all aspects of email including design, copy, reporting results. β€’ And call to action vehicles such as landing pages, phone numbers, and webforms hat tie into Sales Force & Lead Portal. β€’ Day-to-day ownership of Nuvision corporate website insuring accurate information, up-to-date and engaging content, site performance tracking, compliance, UX, hosting issues and promotional content β€’ Performs analysis of usage data to provide insights and recommendations. β€’ Develops in-house marketing automation expertise and becomes company’s subject matter expert responsible for sharing know-how with Marketing team for implementing trigger based automated marketing campaigns. β€’ Responsible for communicating digital marketing strategy and tactics to Marketing team. β€’ Be an integral part of the Marketing team; build, develop and grow key business relationships to ensure successful digital strategy and Digital Marketing campaigns. β€’ Supports and participates in continuous improvement activities. Represents the Credit Union in a positive and professional manner. β€’ Maintains member, team members and other sensitive information with confidentiality. β€’ Treats co-workers and members with respect. β€’ Supports member relations and events that promotes member centric experiences. β€’ Other related duties as assigned.

🎯 Requirements

β€’ At least three years of hands-on digital marketing experience to include: sophisticated Marketo campaigns and full understanding & utilization of Marketo capabilities β€’ Hands on comprehensive knowledge of SEO, SEM, Re-marketing and Paid Search. β€’ Content Marketing best practices β€’ Demonstrated ability in HTML, Digital design – adobe creative, Google Analytics, copy writing β€’ Must be able to coordinate, manage and guide multiple priorities and projects simultaneously and effectively through to completion. β€’ Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and outside of the organization β€’ Strong interpersonal and consulting skills. Excellent written and verbal communication skills β€’ Ability to compose and provide reports either through Excel or Prism β€’ Ability to analyze and interpret data to provide insights β€’ Detail oriented with an eye for quality, along with the ability to grasp and translate technical capabilities into benefits β€’ Proficient with PC and computer software applications with advanced proficiency in Microsoft Office (including spreadsheets, word processing and presentation software)

πŸ–οΈ Benefits

β€’ Medical β€’ Dental β€’ Vision β€’ Life Insurance β€’ Flexible Spending Account β€’ 401(k) Matching β€’ Paid Time Off β€’ Training Provided β€’ Tuition Reimbursement

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