Senior Digital Marketing Manager, SEO

🔥 59 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

💵 $100k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Advanced Recovery Systems, LLC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

🏥 Healthcare

⚕️ Healthcare Insurance

Healthcare • Healthcare Insurance

Advanced Recovery Systems, LLC is presented on its website as a company that assists with health insurance matters and related administrative support. The site text states "Health insurance is changing, but your health can’t wait. Call (352) 771-2700 and let us handle it for you," indicating the company provides help navigating insurance or managing insurance-related tasks for callers. The website also includes cookie/consent management and location search features, suggesting a consumer-facing service with multiple locations. Limited public text is available, so this description is conservative and based primarily on the provided site excerpt.

📋 Description

• Develop and execute a comprehensive multi-location local SEO strategy to improve search visibility, increase qualified traffic, and drive admissions growth across all treatment centers and digital properties. • Create, maintain, and continuously refine local market launch playbooks to support the successful expansion of new treatment locations, ensuring consistent execution of local search and listing strategies. • Manage and optimize Google Business Profiles for all locations, including updates, enhancements, performance monitoring, and implementation of best practices to maximize local search visibility and engagement. • Oversee local listings and citation management, ensuring accuracy and consistency of Name, Address, and Phone Number (NAP) information across directories, maps, and third-party platforms to strengthen local search performance. • Optimize location-specific web pages through content enhancements, keyword strategy, user experience improvements, and conversion-focused recommendations to increase rankings, engagement, and lead generation. • Lead online reputation management efforts by monitoring reviews, coordinating response strategies, identifying trends, and partnering with operational leaders to improve patient experience and brand perception. • Implement and maintain local technical SEO initiatives, including schema markup, internal linking structures, local landing page architecture, indexing improvements, and other technical enhancements that support search performance. • Analyze, monitor, and report on key local search metrics, including rankings, visibility, traffic, engagement, conversions, call volume, and demand generation, providing actionable insights and recommendations to stakeholders. • Identify emerging market opportunities, competitive trends, and performance gaps, developing data-driven strategies and continuous improvement initiatives to strengthen local market presence and business outcomes. • Collaborate cross-functionally with content, analytics, paid media, web development, legal, compliance, and operational teams to ensure alignment, maintain brand consistency, and support integrated marketing initiatives that drive organizational growth. • Stay current on local SEO trends, search engine algorithm updates, and industry best practices, proactively recommending and implementing enhancements to maintain a competitive advantage and improve overall performance • Other duties as assigned.

🎯 Requirements

• 5–7 years of experience leading multi-site or multi-location Local SEO programs. • Bachelor's degree in Marketing, Communications, Business, or related field preferred. • EST or CST strongly preferred • Expertise with Google Business Profiles, local listings, citation management, schema markup, technical SEO, analytics, and reporting. • Experience with Yext or similar listing management platforms preferred. • Strong analytical, communication, project management, and collaboration skills. • Proven ability to develop data-driven SEO strategies that drive measurable business results.

🏖️ Benefits

• Competitive Starting Salary $100k+/yr • Comprehensive Benefits Offerings • Medical, dental, and vision insurance • 401(k) with company match • Paid time off and company holidays • Professional development opportunities • A collaborative culture focused on innovation, growth, and changing lives