Digital Marketing Specialist

🕒 July 14

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FlexTrades

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏭 Manufacturing

🎯 Recruiter

Manufacturing • Recruitment

FlexTrades is a company that provides project-based workforce solutions specifically aimed at the manufacturing and engineering industries. They specialize in deploying skilled tradespeople to help businesses meet production goals, address backlogs, and handle labor shortages, with a focus on U. S. -based manufacturing facilities. FlexTrades offers a variety of services including manufacturing support, custom labor solutions, and engineering support, assisting companies in maintaining production capabilities during increased demand or workforce challenges. Known for their responsive and professional service, FlexTrades effectively bridges the skills gap by supplying highly skilled workers, such as machinists and welders, when needed by their clients.

📋 Description

• Maintain and optimize company website content, landing pages, user experience, and conversion paths • Develop and execute organic and paid search strategies to improve visibility, increase traffic, and generate leads • Plan, create, schedule, and manage content across company social media platforms • Coordinate and develop blog articles, website content, and other digital assets • Support integrated digital marketing campaigns across multiple channels • Monitor, analyze, and report on website traffic, campaign performance, SEO rankings, and social engagement metrics • Optimize digital content using SEO best practices, keyword strategies, and audience insights • Work cross-functionally with sales, recruiting, operations, and leadership teams • Ensure all digital marketing materials align with company branding and messaging standards • Manage digital marketing tools and platforms including website CMS, social scheduling tools, analytics platforms, and advertising accounts • Stay current on digital marketing trends, search engine updates, emerging platforms, and industry best practices.

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or related discipline preferred • 4+ years of experience in digital marketing, social marketing, or related content marketing roles • Hands-on experience managing websites and CMS platforms (e.g., WordPress) • Strong understanding of SEO, SEM, Google Analytics, and digital advertising platforms • Experience managing business social media accounts and developing engaging content strategies • Excellent writing, editing, proofreading, and design skills for blogs, web copy, and social media content • Familiarity with email marketing and marketing automation platforms is a plus • Strong analytical skills with the ability to interpret performance data and make data-driven recommendations • Excellent project management, organizational, and time management skills • Strong communication and collaboration skills with a cross-functional mindset.

🏖️ Benefits

• Medical, Dental, Vision, Disability and Life Insurance coverage offered • Work remotely in the United States • Paid holidays, Vacation, & Birthday PTO • Company sponsored personal wellness plan • Home office equipment provided