Senior Marketing Manager – Integrated Digital Marketing

🕒 June 24

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 27%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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The College of Health Care Professions

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1988

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

The College of Health Care Professions is an educational institution that specializes in providing comprehensive training programs in various healthcare fields. With a focus on career-oriented education, CHCP offers a wide range of on-campus and online programs, including medical assisting, nursing, pharmacy technology, and various allied health certifications. The college aims to prepare students for fulfilling careers in the healthcare industry by equipping them with both theoretical knowledge and practical skills required for success in their chosen professions.

📋 Description

• Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media • Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes • Coordinate Paid and Organic efforts to build cohesiveness and increase efficiency • Partner with the AVP of Paid Search and Enrollment Marketing and the AVP of SEO on AI-enabled, automated, and data-driven strategies • Lead complex, cross-channel initiatives through completion • Support co-ownership of Paid and Unpaid Social Media strategies • Provide senior-level analytical oversight and translate performance data into actionable insights • Improve analytics and reporting frameworks • Support full-funnel measurement and performance optimization • Lead agency performance management, including goal alignment, performance reviews, and optimization discussions • Maintain competitive tracking and analysis across Paid, Organic, and Social channels • Monitor industry trends, platform changes, and emerging best practices • Partner with admissions, operations, analytics, content, and web teams • Support communication and alignment across stakeholders • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience) • 7+ years of experience in digital marketing with exposure to Paid Search, SEO, and Social Media • Experience managing agencies or external partners • Experience working with AI-driven marketing platforms and automated media systems • Full-funnel performance and conversion optimization experience • Experience in highly regulated or performance-driven industries • Proficiency in Microsoft Office, including Excel, Outlook, and Word • Proficiency in data entry • Experience with GA4, Google Ads, MetaAds, marketing automation software, and CRM software • Velocify and Anthology experience are a plus

🏖️ Benefits

• Medical • Dental • Vision • Voluntary Life (Employee, Spouse, Child) • Employer-Paid Life Insurance • Short-Term Disability (STD) • Long-Term Disability (LTD) • Flexible Spending Accounts (FSA/LFSA) • Health Savings Account (HSA) • HSA Employer Contribution • Critical Illness • Hospital Indemnity • Accident Insurance • 401(k) • 401(k) Employer Match • Paid Holidays • Floating Holiday • Mental Health Day • Referral Bonus Program • Tuition Assistance Program (TAP) • Flexible remote work from anywhere in Texas • Personal growth opportunities • Mentorship • Ongoing training and career advancement opportunities • Supportive schedule designed for work-life balance