Senior Digital Marketing Strategist

🔥 0 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $100k - $115k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Ironmark

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1955

🤝 B2B

📱 Media

💰 Series unknown on 2022-07

B2B • Media

Ironmark is a full-service integrated marketing and fulfillment firm that combines data-driven digital and physical marketing to simplify customer engagement and deliver measurable results. The company provides services including predictive analytics, multi-location and privacy-compliant communications, digital advertising, direct mail, commercial and large-format print, branded merchandise, web and technical development, warehouse and shipping, and event logistics—serving automotive dealers, franchises, financial and healthcare clients. Ironmark positions itself as a single partner for strategy through execution, bridging physical and digital channels to streamline marketing operations.

📋 Description

• Serve as the primary strategic advisor for assigned client accounts. • Lead strategic planning initiatives, quarterly business reviews, growth discussions, and client consultations. • Translate business goals into integrated marketing strategies and actionable roadmaps. • Present strategic recommendations, performance insights, and growth opportunities to client stakeholders. • Build trusted relationships through proactive consultation and strategic guidance. • Develop and oversee integrated marketing strategies across paid media, SEO, AEO, content marketing, email marketing, local marketing, analytics, and emerging digital channels. • Collaborate with channel specialists to align tactical execution with strategic priorities. • Analyze marketing performance data to identify trends, opportunities, risks, and growth drivers. • Develop testing roadmaps and optimization plans designed to improve business outcomes. • Contribute to agency thought leadership, process improvements, and strategic best practices.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience. • 4–7 years of experience in digital marketing, growth marketing, account strategy, marketing consulting, or agency environments. • Experience presenting recommendations and performance insights to clients or business stakeholders. • Strong understanding of integrated digital marketing strategy and how multiple channels work together to drive business outcomes. • Demonstrated expertise in multiple digital marketing disciplines and working knowledge across paid, organic, content, local, email, and analytics channels. • Experience analyzing marketing performance data and translating insights into strategic recommendations. • Excellent communication, presentation, and relationship-building skills. • Strong organizational, project management, and problem-solving abilities. • Agency experience managing multiple client accounts preferred. • Experience supporting multi-location, healthcare, multifamily, higher education, franchise, or B2B marketing programs preferred. • Familiarity with GA4, Looker Studio, CRM platforms, marketing automation platforms, and reporting tools preferred. • Understanding of AI-powered search experiences, AEO, attribution frameworks, and conversion optimization preferred.