Digital Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Terra

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

Consulting • Marketing • Design

Terra is a versatile services company that helps busy teams accomplish their goals through a wide range of digital marketing, design, and strategic services. They specialize in several areas, such as global communications strategy and content marketing for major clients like Airbnb, branding and web development for notable reports like the United Nations' Human Development Report, and digital strategy for B2B clients like Healthline Media. Terra prides itself on providing comprehensive marketing services, including performance marketing, graphic design, and thought leadership. Recognized for its outstanding work in digital media and web design, Terra has received numerous awards, including being a category winner for the Best Annual Report in 2023 and multiple 'Site of the Day' awards. They are a member of the Forbes Business Council since 2018, reflecting their influence and innovation in the industry.

📋 Description

• Plan, negotiate, and buy media from external vendors, platforms, and media outlets like Doximity, WebMD, and OpenEvidence. • Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc) and for delivery to external partners. • Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data. • Set up and launch email, social, paid, and organic marketing campaigns for clients. • Provide timely updates on campaign progress during internal and client-facing calls. • Coordinate campaigns and gather client feedback via Slack and email. • Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance. • Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads. • Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach. • Other digital marketing tasks, as assigned.

🎯 Requirements

• You have likely worked in healthcare marketing and understand the difference between a payer and a patient. • You understand intensely regulated industries and the responsibilities and challenges of marketing to their customers. • You have deep experience in planning and building large, multichannel marketing campaigns and solving complex challenges related to martech implementation. • You have confidence working with external vendors, platforms, and media outlets to plan and buy media in the healthcare industry. • You know how to expertly leverage the latest marketing tools and technologies to build sophisticated campaigns that deliver results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua). • You have experience building website analytics reports and sales and marketing dashboards in a variety of platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau). • You have a comprehensive understanding of what a marketing funnel is and how content, email, paid media, and sales intersect and work together. • You are an adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals. • Your instinct is to take the initiative and solve problems as they arise. • Agency experience is strongly preferred. • You are in the Pacific Time Zone and can be available from 8:00 am to 5:00 pm PT.

🏖️ Benefits

• 11 observed holidays + unlimited paid time off • Additional 4 mental wellness days per year • 100% company-funded health insurance premium, with dental and vision options • 401(k) plan to help save for your future • Mostly remote work setup • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM) • Monthly wellness stipend and quarterly employee appreciation gift • One-time reimbursement for work-from-home equipment • Monthly team bonding sessions / happy hours • Pre-tax commuter benefits • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day