Digital Marketing Specialist

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🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Core & Main

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

🤝 B2B

🏗️ Construction

📦 Logistics

💰 Post IPO secondary on 2024-02

B2B • Construction • Logistics

Core & Main is a specialty distributor headquartered in St. Louis that provides water, wastewater, storm drainage and fire protection products and related services to municipalities, private water companies and professional contractors across municipal, non‑residential and residential markets in the United States and Canada. With more than 370 locations and about 5,600 associates, Core & Main combines local branch-level expertise with a national supply chain and offers product lines (pipe, valves, fittings, meters, treatment plant supply, HDPE, geosynthetics, etc. ), case-study driven services, and an online ordering platform to support infrastructure projects.

📋 Description

• Bring your knowledge of digital marketing and corporate communications to produce creative content for a range of audiences and take our websites to new heights. • As a self-starter who works well in a team environment, you will coordinate digital marketing projects from conception to completion and ensure we are on message. • As a member of the marketing team, you will partner with the e-commerce marketing manager in the development of promotions, landing pages, marketing automations, as well as print and digital collateral. • Your effective digital content will unlock growth and support our new e-commerce vertical. • You will learn how to translate data/behavior for the director of marketing and communications, business leaders, sales associates and merchant/product teams to support the customer journey, determining alternate digital paths, online or through direct and indirect sales associate touchpoints. • You understand digital may not always be the solution to sales growth.

🎯 Requirements

• Minimum three to five years of experience in marketing. • Understands the basic principles of marketing and communications and how they fit together. • Creative and resourceful content provider who formulates and implements original ideas for our websites, ensuring Web strategy supports Core & Main business strategy. • Excellent people skills with ability to interact professionally across the organization. • Organized, detailed project planner capable of working independently as a part of a team to achieve desired results with a sense of urgency. • Eye for good design, recognizing that visual design and copy are partners in good communication. • Excellent command of search engine marketing, web content management systems and digital analytics, understanding UX principles. • Strong knowledge of driving traffic to a company's main site and enhancing the frontline customer journey. • Drive regular reporting and analysis for campaigns and marketing efforts. • Excellent written and verbal communication skills. • Experience using data and analysis for decision-making, with an insight into when there is or is not enough information to change course. • Direct-to-buyer understanding of e-commerce with B2B experience is a must. • A basic understanding of marketing automation software like HubSpot. • Google Analytics and Google Tag Manager Certification. • Oracle NetSuite Experience.

🏖️ Benefits

• Core & Main is an Equal Employment Opportunity employer. Employment at Core & Main is based solely on a person’s merit and qualifications directly related to professional competence. Core & Main does not discriminate against any employee or applicant on the basis of race, creed, color, religion, national origin, nationality, ancestry, age, disability, veteran status, pregnancy or related condition (including breastfeeding), affectional or sexual orientation, gender identity or expression, marital status, status with regard to public assistance, citizenship, or any other basis protected by law.