Paid Campaign Specialist, Copywriter

🔥 15 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 1 day.
• Jobs at this company usually fill in 29 days.
• 11 open roles for a team of 15.
• No salary listed.

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Business Financial Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2004

💼 Consulting

⚖️ Legal

💸 Finance

Consulting • Legal • Finance

Business Financial Group is a licensed accounting firm based in Georgia that specializes in comprehensive accounting services. They cater to business owners, executives, and independent professionals by offering a wide range of services including tax preparation, tax relief, bookkeeping, payroll, business advisory, and financial planning. Known for their professionalism and expertise, Business Financial Group aims to simplify complex tax laws and provide reliable support to clients navigating their financial needs.

📋 Description

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns. • Conduct keyword, competitor, audience, and market research; develop separate B2C and B2B targeting approaches. • Identify high-intent and negative keywords, manage bids and budgets, test creative and audiences, and evaluate LinkedIn Ads where appropriate. • Maintain campaign documentation and recommend changes based on measurable outcomes. • Write Google Ads headlines and descriptions, Meta Ads copy, calls to action, and test variations. • Write conversion-focused landing-page copy and prepare creative briefs for graphics and videos. • Communicate tax and financial services clearly in professional U.S. English and coordinate messaging approvals. • Review landing pages and recommend improvements to messaging, forms, calls to action, and qualification questions. • Coordinate website implementation; test booking flows and landing-page variations. • Configure and validate Google Ads tracking, GA4, Google Tag Manager, and Meta Pixel. • Coordinate Zoho CRM attribution, lead forms, booking conversions, and downstream acquisition reporting with internal teams. • Analyze MQLs, SQLs, qualified appointments, acquired clients, and acquisition costs using sales feedback. • Monitor approved budgets and obtain approval before material increases. • Deliver weekly reports covering spend, lead quality, conversion rates, qualified bookings, acquisition results, and recommended actions.

🎯 Requirements

• At least three years of hands-on paid advertising experience with strong Google Ads and Meta Ads proficiency. • Demonstrated U.S. lead-generation results and personally authored direct-response ad and landing-page copy. • Strong Google Search skills: keyword intent, negative keywords, bidding, and conversion optimization. • Experience with Meta targeting, creative testing, GA4, GTM, pixels, and conversion attribution. • Ability to optimize toward qualified leads and acquired clients, manage budgets, and explain results. • Strong written U.S. English; familiarity with tax/financial services advertising policies. • Independent execution, remote collaboration, and overlap with U.S. business hours when needed. • Updated resume. • Two relevant Google Ads or Meta Ads case studies with audience, budgets, personal responsibilities, and measurable results. • Examples of advertising copy and landing-page content personally written. • Evidence of experience targeting U.S. audiences and tracking conversions. • Current and expected compensation or contract fees, availability, and notice period.

🏖️ Benefits

• Remote work arrangement • Full-time or long-term contract engagement

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