Director, US Strategy – Marketing

🕒 June 1

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BeOne Medicines

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

BeOne Medicines is a global oncology company domiciled in Switzerland that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them.

📋 Description

• Report to and partner closely with the US Brand Lead to shape and refine overall brand strategy. • Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans. • Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections. • Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations. • Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy. • Serve as a core member of the US Brand Leadership Team. • Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities. • Lead the Annual Operating Plan (AoP) process in partnership with Finance. • Ensure financial investments are aligned with brand strategy and ROI priorities. • Provide ongoing financial transparency to the Brand Lead and Marketing leadership. • Support development of strategic content for important internal stakeholders for National and Regional Sales Meetings and Executive Leadership team forums. • Translate complex strategy into clear, compelling narratives tailored to diverse audiences. • Support additional ad hoc strategic analyses and presentations as requested by leadership. • Partner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plans. • Ensure alignment of messaging, campaign priorities, and field enablement materials with overarching brand strategy. • Support development of integrated marketing initiatives across Segmentation 2.0. • Support the execution of projects initiated by Brand Lead or Executive leadership. • Drive alignment across Marketing and cross-functional stakeholders to ensure disciplined execution. • Present findings and recommendations to senior leadership with clear decision asks.

🎯 Requirements

• BA/BS degree required; Masters degree or higher preferred. • BA/BS with 10 + years of overall experience and 7+ years of marketing experience or a MA/MS/MBA with 7 + years of overall experience and 6 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience. • 10+ years of pharmaceutical marketing and/or healthcare-related commercial experience is preferred. • Background in hematology or highly competitive therapeutic categories is preferred. • Ability to communicate effectively with Senior Leadership on key brand growth initiatives. • Demonstrated ability to lead without authority and influence cross-functional team. • Prior success in competitive preparedness and market-shaping initiatives. • Skilled in integrating insights from customer research, analytics, and field feedback.

🏖️ Benefits

• Medical • Dental • Vision • 401(k) • FSA/HSA • Life Insurance • Paid Time Off • Wellness