Principal Offline Acquisition Marketing

🕒 May 27

🇺🇸 United States – Remote

💵 $127k - $223k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Ethos

WebsiteLinkedInAll Job Openings

201 - 500 employees

Insurance

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

📋 Description

• Own both strategy and execution to drive marketing performance in line with budget and goals. • Track performance on a weekly and monthly basis and make adjustments to improve target KPIs. • Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage. • Manage external agencies in executing media buys, negotiations, contracts, and reconciliations. • Regularly perform deep analysis on channel performance and implement optimization strategies. • Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systems. • Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership. • Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices.

🎯 Requirements

• Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred. • A deep knowledge of the landscape in your channel of domain expertise. Experience with at least two of the following channels: Radio, Podcasts, Direct Mail, Creator Partnerships, Sponsorships. • Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies). • Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies. • A minimum of 5 years of experience of direct response marketing experience with 3+ years managing offline performance Marketing campaigns at a high growth company where user acquisition was critical to the company’s growth. • Advanced MS Excel and ability to work effectively with AI tools (ie, Hex, Claude, Gemini). • Excited by the chance to both develop a marketing strategy and hands on optimization. • Experience with adtech and data teams to prioritize your platform and measurement needs. • Have a rigorous approach to testing, iterating, and implementing learnings.

🏖️ Benefits

• Health insurance • 401(k) • Paid time off • Professional development opportunities