Director, Marketing Operations

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Buyers Edge Platform

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💰 $425M Private Equity Round on 2024-04

Buyers Edge Platform stands at the forefront of revolutionizing the foodservice industry through technology, purchasing power, and collaborative partnerships. We are dedicated to empowering stakeholders across the entire foodservice ecosystem (operators, distributors, manufacturers) with efficiency and unprecedented visibility. With a diverse portfolio of over two dozen brands, our mission is clear: to reduce costs, streamline the foodservice supply chain, and propel the industry from manual to automated. Today, we are one of the largest players in foodservice, with over 200K operator locations across North America and over $60 billion of aggregated spend volume. Our commitment to foodservice excellence is proven in four distinct areas of value: Digital Procurement Network, Fresh Solutions, Supply Chain Management, and Software. Buyers Edge Platform is not just a provider – we are a strategic partner on the journey towards a more efficient, connected, and automated future for the foodservice industry.

📋 Description

• Own funnel reporting and pipeline measurement: Design and maintain executive-ready dashboards across funnel conversion, campaign ROI, pipeline contribution, and attribution. Define trusted metrics (MQL, SQL, sourced/influenced revenue) aligned across Division Marketing Leaders, Sales, Operations, and Finance. Translate data into actionable recommendations that improve pipeline quality, velocity, and marketing ROI. • Modernize and scale martech: Audit, optimize, and own the marketing technology stack across marketing automation, CRM integrations, data enrichment, attribution, intent, ABM, webinar/event platforms, lead routing, and analytics. Identify gaps, redundancies, and scalability risks. Lead implementation of tools that enable clean handoffs, accurate reporting, and efficient demand generation at scale. • Design lead management and campaign operations: Build scalable frameworks for lead scoring, routing, lifecycle stage definition, SLA tracking, and handoff processes. Partner with Division Marketing Leaders and leaders across Events, Paid Media, and Content & Brand to design standardized campaign taxonomy, naming conventions, UTM governance, attribution rules, and QA processes. Improve lead routing accuracy, speed-to-lead, sales acceptance, and visibility into marketing-sourced opportunities. • Enable demand generation at scale: Partner with Division Marketing Leaders to operationalize scalable campaign execution processes across email, nurture, paid programs, events, content syndication, and lifecycle marketing. Build standards that improve speed, quality, and consistency of campaign execution across divisions while enabling personalization and optimization. • Establish GTM alignment and funnel governance: Own marketing's integration with Sales, Operations, and Business Intelligence to align on funnel definitions, operational workflows, and pipeline reporting. Partner with Sales Enablement to ensure marketing operations supports sales productivity and efficiency. Identify and resolve friction points in lead management and handoff processes. • Integrate AI into operations: Identify scalable opportunities for AI in workflow automation, segmentation, personalization, data quality, and reporting. Establish guidelines that improve efficiency while maintaining operational rigor and data integrity. • Lead and develop the operations team: Build, manage, and mentor the Marketing Operations team, including analytics, campaign operations, systems, and automation roles. Establish clear ownership, documentation, SLAs, and prioritization frameworks. Coach for impact and codify standards in scalable playbooks. • Support M&A integration: As new brands are acquired, assess martech and operations implications post-close. Define integration approach for tools, processes, and data governance. Develop playbooks for operations and reporting alignment. • Manage vendor, budget, and tool strategy: Own vendor relationships, tool renewals, budgets, and resourcing tradeoffs for the marketing operations function. Evaluate new tools and platforms that strengthen division performance and efficiency. Make strategic investment decisions based on impact and ROI.

🎯 Requirements

• 8-12 years in Marketing Operations, Revenue Operations, Marketing Analytics, or GTM Operations at B2B companies, preferably in SaaS with complex, multi-division structures • 3+ years managing and developing teams in marketing operations, analytics, systems, or campaign operations functions • Track record modernizing or scaling a martech stack to support demand generation, pipeline growth, and revenue attribution across multiple teams or divisions • Strong analytics foundation with demonstrated ability to measure funnel performance, pipeline contribution, attribution, campaign ROI, and conversion rates • Deep hands-on experience with marketing automation and CRM systems (Salesforce, Pardot, or similar), including integration, data governance, and operations • Strong understanding of B2B SaaS demand generation motions—ABM, lifecycle marketing, nurture, paid programs, webinars, events, and BDR/SDR handoffs • Experience defining, implementing, and improving lead scoring models, routing frameworks, lifecycle stage definitions, funnel governance, and campaign operations processes • Systems thinking: build playbooks, codify standards, obsessed with scalability across teams and divisions • Proven ability to partner effectively with senior leaders across Marketing, Sales, Operations and Business Intelligence; comfortable navigating complex cross-functional priorities • Exceptional communicator and change leader who builds alignment, inspires action, and drives adoption by tailoring clear, compelling messages across audiences, functions, and communication channels • Strong project management, prioritization, documentation, and change management skills; comfort with ambiguity and ability to drive structure in fast-moving environments • Ability to operate strategically while staying hands-on—you set systems and strategy but roll up your sleeves to troubleshoot, optimize, and guide execution when it matters • Nice to have: M&A integration and go-to-market strategy alignment • Nice to have: Foodservice, hospitality, or B2B marketplace industry experience • Nice to have: Experience with attribution tools, intent platforms, and advanced analytics.

🏖️ Benefits

• Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match. • Grow with us. Enjoy strong training, development, and competitive pay. • Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.