Off-Page SEO Manager

🕒 July 30

🇨🇦 Canada – Remote

💵 $80k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

👻 Ghost score 5%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Black & White Zebra

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📚 Education

📱 Media

B2B • Education • Media

Black & White Zebra is a company that creates content to simplify the complexities of the modern workplace. They focus on empowering individuals by enabling them to showcase their expertise, improve their skills, and build connections. The company offers a multi-property portfolio of influential online brands that provide community memberships, products, and strategic partnerships. This helps professionals gain the knowledge, networks, and tools they need for success. Recognized for their growth and workplace excellence, Black & White Zebra combines the agility of a startup with the creativity of an agency. They emphasize collaboration and innovation within their diverse team.

📋 Description

• Own the end-to-end vendor relationship lifecycle, including sourcing, negotiation, quality review, performance tracking, and ongoing optimization • Build and scale BWZ's earned and owned link acquisition capabilities — including reclamation, partner and reciprocal link-swap relationships, and outreach tied to linkable assets • Partner with our Content team to turn calculators, templates, and resource pages into outreach-ready linkable assets — owning the recipient lists, outreach, embed tracking, and reporting for each campaign • Evaluate external link partnership platforms and provide recommendations on long-term partnership strategy • Track and report clear numbers monthly: total links acquired, cost per link, and the shifting split between sources • Grow the contribution of earned and owned acquisition channels over time

🎯 Requirements

• 3+ years of hands-on experience in link building, link acquisition, or a closely related SEO discipline • Strong relationship-building instincts — comfortable initiating and nurturing recurring partnerships with external stakeholders (editors, SEO managers, site owners, agencies) over time, not just one-off transactional outreach • Working understanding of what makes a link valuable (relevance, authority, placement) versus low-quality or risky • Comfort with outreach and SEO research tooling (e.g., Pitchbox, Ahrefs/SEMrush, email outreach platforms) • A self-directed, experimental approach — able to propose an idea, test it, and iterate without heavy oversight • Strong organization and reporting instincts — you naturally track what's working, what isn't, and why • Experience specifically with vendor/paid-link program management (nice to have) • Familiarity with link-swap or marketplace platforms (nice to have) • Experience building or promoting "linkable assets" (calculators, tools, badge/award campaigns) as a growth channel (nice to have) • Background in B2B media, SaaS, or content-driven organizations (nice to have)

🏖️ Benefits

• discretionary bonus • comprehensive benefits package