Social Media Growth Lead

🕒 May 1

🏄 California, Colorado, +4 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🤠 Texas – Remote

💵 $85k - $110k / year

⏰ Full Time

🟠 Senior

💕 Social Media Manager

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Black & White Zebra

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📚 Education

📱 Media

B2B • Education • Media

Black & White Zebra is a company that creates content to simplify the complexities of the modern workplace. They focus on empowering individuals by enabling them to showcase their expertise, improve their skills, and build connections. The company offers a multi-property portfolio of influential online brands that provide community memberships, products, and strategic partnerships. This helps professionals gain the knowledge, networks, and tools they need for success. Recognized for their growth and workplace excellence, Black & White Zebra combines the agility of a startup with the creativity of an agency. They emphasize collaboration and innovation within their diverse team.

📋 Description

• Translate and distribute content into social formats: You will extend the reach of our content and thought leadership across social platforms. • Capture and repurpose video, written, audio, and event content • Create short-form, platform-native content across channels • Identify and extract key moments from editorial, audio, and events • Extract and adapt key moments from audio content into short-form formats • Translate ideas into formats that are engaging, shareable, and repeatable • Experiment with emerging formats and platform features • Execute social growth campaigns across organic, paid, and partner channels: You will plan and launch campaigns that amplify key content and drive audience growth. • Launch campaigns tied to content, events, and thought leadership • Use organic distribution, paid amplification, and partnerships to extend reach • Plan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth • Build and manage creator and expert partnerships • Execute distribution partnerships across platforms • Build and manage direct relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, features, and insights • Identify and leverage platform opportunities to increase visibility • Optimize performance and build repeat engagement and retention: You will own how social performance improves over time. • Track performance across content, campaigns, and paid channels • Analyze engagement, reach, repeat interaction, and retention data • Optimize formats, timing, targeting, and distribution strategies • Continuously test and refine content and campaign approaches • Build repeatable formats and campaigns that drive consistent engagement and return behavior • Drive subscriber growth and community development from social channels: You will connect social activity directly to audience growth. • Develop and execute strategies that convert social audiences into subscribers • Optimize social-to-subscriber conversion pathways • Ensure social content consistently drives traffic to owned channels • Track and improve conversion performance across platforms • Build repeatable systems that turn engagement into measurable subscriber growth • Measure performance and optimize for audience growth and retention: You will own how social performance is measured and improved, with a clear focus on growth and retention. • Define how success is measured across social content and campaigns • Track and analyze performance across organic, paid, and partner channels • Identify what is driving engagement, reach, subscriber growth, and retention • Make clear adjustments to improve performance over time • Ensure social activity is tied to measurable audience growth and retention outcomes.

🎯 Requirements

• You understand how content performs on social platforms and what makes senior decision-makers stop, watch, engage, return, and build ongoing consumption habits. • You are comfortable working across video, audio, written, and event-driven content and know how to translate ideas into formats that fit each platform. • You think in terms of distribution, engagement, growth, and retention, with a focus on reaching and sustaining a high-value audience of senior leaders. • You are data-informed and action-oriented. You track performance closely, understand what is working, and adjust quickly. • You know how to take a piece of content or moment and extend its reach through packaging, timing, and amplification. • Experience producing short-form, platform-native video content and ideas into engaging social formats. • Experience running and optimizing organic and paid social campaigns, including managing budgets and performance. • Experience tracking and analyzing performance across social channels. • Ability to optimize content and campaigns based on data. • Experience working with partners, creators, or collaborators. • Highly organized content planner, comfortable building and leveraging social calendars and plans. • Strong judgment in content selection, timing, and distribution.

🏖️ Benefits

• discretionary bonus • comprehensive benefits package