Social Media Growth Lead

🕒 July 9

🏄 California, Colorado, +4 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🤠 Texas – Remote

💵 $85k - $110k / year

⏰ Full Time

🟠 Senior

💕 Social Media Manager

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Black & White Zebra

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📚 Education

📱 Media

B2B • Education • Media

Black & White Zebra is a company that creates content to simplify the complexities of the modern workplace. They focus on empowering individuals by enabling them to showcase their expertise, improve their skills, and build connections. The company offers a multi-property portfolio of influential online brands that provide community memberships, products, and strategic partnerships. This helps professionals gain the knowledge, networks, and tools they need for success. Recognized for their growth and workplace excellence, Black & White Zebra combines the agility of a startup with the creativity of an agency. They emphasize collaboration and innovation within their diverse team.

📋 Description

• Translate BWZ content and thought leadership into platform-native social formats • Capture and repurpose video, written, audio, and event content • Create short-form, platform-native content across relevant channels • Identify and extract the strongest moments from editorial, interviews, audio, events, and expert conversations • Translate complex ideas into formats that are clear, engaging, shareable, and repeatable • Build recurring social formats that strengthen audience habits over time • Experiment with emerging formats, platform features, and content packaging approaches • Build and execute social growth campaigns across organic, paid, partner, and platform channels • Plan and launch campaigns that turn content, thought leadership, events, and audience moments into measurable social growth • Use organic distribution, paid amplification, partnerships, and employee/founder amplification to extend reach • Plan, launch, and optimize paid social campaigns that drive reach, engagement, and subscriber growth • Build repeat engagement and social-to-owned conversion • Develop strategies that convert social audiences into subscribers, event registrants, report downloads, community members, or other owned-channel relationships • Optimize social-to-subscriber conversion paths across platforms • Measure, test, and scale what drives audience growth • Track performance across organic, paid, partner, and platform-led activity • Analyze reach, engagement, repeat interaction, subscriber growth, conversion, and retention

🎯 Requirements

• You understand how senior decision-makers consume content on social platforms — what makes them stop, watch, engage, share, return, and eventually subscribe. • You think beyond individual posts. You know how to build repeatable audience growth systems across organic content, paid amplification, partnerships, platform opportunities, and owned-channel conversion. • You are strong at turning editorial, audio, video, events, and expert insights into platform-native formats that fit how people actually behave on LinkedIn, YouTube, and other relevant channels. • You care about audience quality, not just reach. You understand how to grow the right audience, create repeat engagement, and move people into owned channels. • You are data-informed and action-oriented. You track what is working, understand why it is working, and make practical decisions about what to scale, stop, or test next. • You know how to take a single piece of content, event moment, or expert idea and turn it into multiple social assets, hooks, formats, and distribution opportunities. • You are comfortable working across organic social, paid amplification, creator/expert partnerships, employee amplification, and platform-native opportunities to grow a high-value audience. • You are organized and execution-focused, but you do not just manage a content calendar. You build systems, spot patterns, and improve performance over time.

🏖️ Benefits

• discretionary bonus • comprehensive benefits package