Product Marketing Director – Managed Business

🔥 12 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $144k - $294.4k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Calix

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

📡 Telecommunications

☁️ SaaS

🏢 Enterprise

💰 $50M Venture Round on 2009-08

Telecommunications • SaaS • Enterprise

Calix is a comprehensive solutions provider that focuses on enabling broadband service providers (BSPs) to simplify, innovate, and grow their businesses. Through its advanced broadband platform, Calix offers technologies like 10G-PON, 5G, Wi-Fi 7, and more to improve network operations, reduce downtime, and enhance the subscriber experience. The company provides managed services such as SmartLife and SmartHome, which help subscribers operate, secure, and enhance their connected lifestyles. Calix serves diverse provider types including telcos, cable operators, and municipal utilities, helping them deliver critical broadband connectivity and transform community access to digital services. With a focus on cloud technology, analytics, and transformation guidance, Calix empowers service providers to thrive in the digital age.

📋 Description

• Own the product story for the Managed Business portfolio, including hardware, software, management platforms, network gateway routers, managed switches, Wi-Fi appliances, and managed services • Define product problems, competitive advantages, market positioning, and team messaging • Define target market segments, ideal customer profiles, personas, use cases, buying triggers, adoption barriers, decision criteria, and differentiated messaging • Run product launches end to end, including readiness criteria, cross-functional checklists, milestones, messaging, and launch materials • Lead quarterly launch planning and execution as the primary product marketing liaison to Product Line Leadership and cross-functional stakeholders • Bring customer, partner, and sales feedback into product roadmap Concept and Validation phases • Build and maintain sales toolkits, including pitches, demo scripts, collateral, partner enablement, FAQs, and release-specific assets • Drive internal enablement for customer-facing teams on value propositions, use cases, buyer needs, objections, and competitive positioning • Align Product, Commercial Solutions, Segment Strategy, Sales, Support, Communications, and Demand Generation stakeholders through release and field adoption • Partner with product leaders to influence the roadmap, sales to drive adoption, and customer success to develop enablement programs • Translate technical capabilities into clear business outcomes for managed service providers

🎯 Requirements

• 10+ years marketing technology to or through managed service providers (MSPs), VARs, systems integrators, or similar channel partner ecosystems • Deep knowledge of managed services business models and partner-led go-to-market motions • Deep product marketing experience owning positioning, messaging, launch strategy, sales enablement, use-case definition, and go-to-market execution • Proven success establishing credibility in a market where the company is a new entrant • Proven ability to lead complex, cross-functional launches spanning product, sales, support, communications, partner, and demand generation teams • Strong grasp of the product lifecycle, including market input, concept, validation, launch readiness, release communications, and feedback loops • Track record building sales toolkits, demo narratives, competitive messaging, collateral, and partner-facing content • Ability to translate technical products and market insight into compelling business value and actionable field enablement • Excellent executive communication, storytelling, and stakeholder management skills • Strong analytical skills to synthesize market, customer, sales, and competitive inputs into clear recommendations • Able to support periodic bursts of travel up to 20% • Preferred: Experience in the Wi-Fi market across multi-family housing, hospitality, venues, and related property-based segments • Preferred: In-depth understanding of property/enterprise Wi-Fi, networking, managed network services, and supporting software and management solutions • Preferred: Experience leading product advisory inputs, launch councils, sales councils, or structured cross-functional readiness forums • Preferred: Experience leading organizational change required to take new products into unfamiliar markets

🏖️ Benefits

• Bonus eligibility • Benefits package (details provided via benefits link) • Remote work arrangement