Social Media, Digital Marketing Manager

🕒 September 11

🇨🇦 Canada – Remote

💵 $80k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 7%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Canopy Growth Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏭 Manufacturing

🍽️ Food & Beverage

💊 Pharmaceuticals

Manufacturing • Food & Beverage • Pharmaceuticals

Canopy Growth Corporation is a world leading cannabis company dedicated to harnessing the potential of cannabis to enhance lives. With a focus on personal wellness, economic opportunity, and social justice, Canopy aims to demonstrate cannabis as a positive influence in society.

📋 Description

• Develop and execute integrated digital marketing strategies to strengthen brand awareness, drive consumer and budtender engagement, and support business growth • Manage social media channels across Instagram, Facebook, TikTok, YouTube, X, and emerging platforms • Create and manage content calendars aligned with business priorities, product launches, seasonal campaigns, and brand initiatives • Monitor social media trends, platform updates, and competitor activity • Manage community engagement and respond to comments, messages, and inquiries • Build and maintain relationships with influencers, brand ambassadors, creators, and strategic partners • Lead development of videos, graphics, photography, blog articles, email campaigns, and digital advertising assets • Collaborate with internal teams and external agencies to produce consistent, high-quality content • Ensure content reflects brand standards, tone of voice, and compliance requirements • Plan, execute, and optimize paid, owned, and earned digital marketing campaigns • Manage social advertising, display advertising, search marketing, and retargeting campaigns • Oversee email marketing programs, customer journeys, and audience segmentation • Support website content updates, SEO initiatives, and landing page optimization • Monitor campaign performance using analytics platforms and marketing dashboards • Track reach, engagement, and traffic KPIs • Provide performance reports, insights, and recommendations to leadership • Use data to improve content strategy, media investments, and consumer engagement • Identify emerging digital marketing trends, technologies, and best practices • Recommend opportunities to increase brand visibility and customer acquisition • Support product launches, promotional campaigns, events, and sponsorship activations • Ensure marketing activities support business objectives and brand growth • Report to the Head of Portfolio and Brand Strategy

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field • 5+ years of experience in social media management, digital marketing, or integrated marketing • Experience managing multi-channel marketing campaigns • Proven success growing social media audiences and increasing engagement • Experience with paid digital advertising and marketing automation platforms • Experience working in a regulated industry is considered an asset • Proficiency with social media management tools such as Sprout Social, Hootsuite, and Later • Understanding of SEO, SEM, content marketing, and website optimization • Experience with Canva, Adobe Creative Suite, or equivalent creative tools • Strong written and verbal communication • Project management, data analysis and reporting, stakeholder management, content creation and planning, collaboration, adaptability, innovation, and results orientation • Successful completion of background and reference checks

🏖️ Benefits

• Extended health and dental coverage • Paid vacation • Participation in employer-supported retirement savings program • Remote-first work arrangement