Chief Revenue Officer – CRO

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🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📊 Conversion Rate Optimizer (CRO)

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CardFlight

WebsiteLinkedInAll Job Openings

51 - 200 employees

💸 Finance

💳 Fintech

🤝 B2B

💰 $3.5M Series A on 2018-09

Finance • Fintech • B2B

CardFlight is dedicated to empowering small businesses by providing innovative payment solutions through robust business software. The company offers a signature product called SwipeSimple, which is used by over 125,000 small businesses across the United States. SwipeSimple enables these businesses to securely accept payments on the go, in-store, or at their computer. With a strong focus on small businesses and nonprofits, CardFlight collaborates with over 200 partners who distribute their easy-to-use payment acceptance solutions. The company also offers direct sales through SwipeSimple Connect, ensuring widespread access to their services.

📋 Description

• Own and grow the core ISO and merchant acquirer channel, which is CardFlight’s primary distribution engine. • Develop and execute a strategy to reignite growth in a mature channel through fresh approaches to partner recruitment, enablement, and incentive structures. • Deepen relationships with existing acquirer and ISO partners while identifying and onboarding high-potential new partners. • Serve as a senior commercial point of contact for CardFlight’s most strategic channel relationships. • Scale SwipeSimple Connect, our early-stage direct-to-merchant sales channel, from its currently early-stage revenue base into a meaningful and growing contributor to total company revenue. • Build and refine the sales motion, tooling, and team structure required to efficiently acquire merchants directly at scale. • Identify and pursue referral partnerships and other top-of-funnel channels that accelerate direct merchant acquisition. • Lead CardFlight’s marketing function, including demand generation, performance marketing, referral partnerships, product marketing, and brand. • Build and optimize top-of-funnel programs that drive both channel partner recruitment and direct merchant sign-ups. • Ensure tight alignment between marketing and sales, with clear ownership of funnel stages and handoff processes. • Drive cross-sell and upsell of value-added services to CardFlight’s existing merchant base through the SwipeSimple App Marketplace. • Develop a systematic approach to merchant lifecycle revenue expansion, increasing average revenue per merchant over time. • Partner with product to shape the marketplace roadmap based on commercial opportunity and merchant demand. • Evaluate and pursue new market opportunities, including potential expansion into vertical software for services businesses, new distribution channels, and embedded payment partnerships. • Build the go-to-market framework and commercial infrastructure required to enter and scale any new markets CardFlight chooses to pursue. • Serve as a key partner to the CEO and executive team in long-term strategic planning and resource allocation decisions. • Own the revenue P&L, with accountability for hitting annual and quarterly revenue targets. • Build and lead a best-in-class RevOps function, including pipeline management, forecasting, CRM hygiene, and cross-functional reporting. • Drive pricing strategy and optimization across product lines and channels. • Ensure seamless coordination and handoffs across marketing, sales, and customer success, with clear metrics and accountability at each stage of the revenue funnel. • Lead, develop, and grow a team of approximately 15 across channel sales, direct sales, and marketing.

🎯 Requirements

• 10+ years in executive GTM management in payments businesses • Deep experience in the payments industry, with specific familiarity with the merchant acquirer and ISO distribution channel • Well-versed in a high-velocity, low ACV GTM motion that caters to SMBs. • Demonstrated success leading and growing revenue functions at a private/growth equity-backed, growth-stage technology company. • Proven track record of owning a P&L and delivering consistent, measurable, and efficient revenue growth. • Strong command of modern GTM best practices, including demand generation, performance marketing, channel sales, and direct sales motions. • Exceptional leadership and team development capabilities; experience managing and scaling teams of 10 or more. • A process-oriented and entrepreneurial leader that thrives on data driven decisions that enable her/him to predict outcomes, forecast accurately and support investment decisions in advance of revenue. • The ability to operate both strategically and tactically — setting long-term direction while remaining actively engaged in execution. • Familiarity with RevOps tooling and CRM platforms (e.g., Salesforce, HubSpot), and data-driven pipeline management. • Comfortable being a change agent with the ability to deconstruct and rebuild as necessary. • Prior experience evaluating and entering new markets or distribution channels, including ISV partnerships or vertical software. • Background in pricing strategy and monetization optimization. • Experience building referral and affiliate partnership programs.

🏖️ Benefits

• Competitive compensation package consisting of a salary, performance-based bonus, and equity.