Marketing Technologist

🔥 0 minutes ago

⚜️ Louisiana, North Carolina, +3 more states – Remote

⚜️ Louisiana – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🔔 Pennsylvania – Remote ☕ Washington – Remote

💵 $86.4k - $138.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Highmark Health

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1852

⚕️ Healthcare Insurance

🤝 Non-profit

🌍 Social Impact

💰 $5M Grant on 2021-05

Healthcare Insurance • Non-profit • Social Impact

Highmark Health is a healthcare company committed to reinventing the healthcare system and improving its services for everyone. The organization offers a broad range of career opportunities across various fields such as clinical care, technology, finance, and marketing. Highmark Health emphasizes diversity, equity, and inclusion in its workforce, creating a supportive environment for employees from all backgrounds. The company has been recognized for its commitment to disability inclusion, diversity, and military-friendly employment. As an independent licensee of the Blue Cross Blue Shield Association, Highmark Health strives to create remarkable healthcare experiences for its customers and employees alike.

📋 Description

• Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs • Manage implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet current and future needs of marketing business users • Serve as primary point of contact and owner for day-to-day vendor relationships, in partnership with many cross-functional areas • Oversee the development and implementation of marketing operational strategies and plans • Support budgeting, forecasting, and resource allocation processes for the marketing department • Develop training and change management programs and services for marketing and experience team members

🎯 Requirements

• 5 years of professional experience in the MarTech domain including, but not limited to CRM, CDP, MMP, Analytics, and model-driven targeting • 5 years of experience in business & operational process optimization within a marketing context • 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools • 5 years of professional experience integrating MarTech solutions(e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.) • 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them. • 1 year of proven experience in using technology and AI in a marketing context

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development • Technology management certification • Human centered-design and design thinking certifications • Project management certification