Growth Marketing Lead – Contractor, Fractional

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CareMessage

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🤝 Non-profit

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

💰 $250k Grant on 2020-07

Non-profit • Healthcare Insurance • Artificial Intelligence

CareMessage is the technology non-profit building the largest patient engagement platform for low-income populations in the United States. The organization partners with safety-net organizations to increase access to care, improve clinical outcomes, and address social determinants of health through its data-powered patient engagement solutions. Using precision messaging and AI-backed platforms, CareMessage focuses on advancing health equity for underserved communities, working with federally qualified health centers, free and charitable clinics, tribal health organizations, and primary care associations. The platform supports healthcare providers by increasing operational effectiveness and automating patient communications, facilitating better engagement with patients, and helping healthcare organizations succeed in value-based care models.

📋 Description

• Translate CareMessage’s ARR, pipeline, and market-development goals into a focused multichannel growth plan with clear targets, channel priorities, budget assumptions, and performance measures. • Impact marketing-sourced and marketing-influenced pipeline goals in partnership with Sales, RevOps, Strategic Partnerships, and executive leadership. • Build a quarterly growth calendar that integrates campaigns, product priorities, partner activity, conferences, webinars, executive thought leadership, and market-specific motions. • Identify, test, and scale the channels most likely to produce qualified demand across Core, emerging, and strategic markets. • Develop and optimize programs across paid search, paid social, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing. • Establish a disciplined experimentation process with clear hypotheses, audiences, budgets, success criteria, and decisions to scale, revise, or stop. • Build audience and segment strategies that reflect differences across FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other priority markets. • Own the strategy for CareMessage’s website journey, conversion paths, landing pages, forms, calls to action, and campaign destinations. • Use analytics, customer research, user behavior, and conversion testing to identify and remove friction across the buyer journey. • Partner with Strategic Partnerships Director to create co-marketing and demand-generation programs with PCAs, HCCNs, EHR and data partners, associations, health plans, ACOs, funders, and other ecosystem partners. • Define and maintain the growth-marketing measurement framework, including channel performance, funnel conversion, lead quality, pipeline contribution, customer acquisition cost, and ROI. • Use AI and automation to increase research speed, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and performance analysis.

🎯 Requirements

• 8–12+ years of experience in B2B growth marketing, demand generation, performance marketing, revenue marketing, or integrated marketing. • Demonstrated ownership of qualified pipeline and revenue outcomes—not only campaign activity, website traffic, or lead volume. • Experience building and optimizing integrated programs across several of the following: paid search, paid social, SEO/AEO, website conversion, email and lifecycle marketing, webinars, events, partner marketing, ABM, and content-led demand. • Strong fluency with HubSpot or comparable marketing automation, CRM systems, web analytics, attribution, funnel reporting, lead scoring, and campaign measurement. • Experience improving website journeys, landing-page conversion, messaging, forms, and calls to action through structured testing and analysis. • Strong cross-functional leadership and ability to influence Sales, RevOps, Product, Customer Experience, Partnerships, and executives without direct authority. • Strong executive communication, structured thinking, and judgment about where to invest limited time and resources. • Experience in healthcare SaaS, digital health, health technology, Medicaid, public health, or another complex and highly regulated B2B market. • Strong executive presence, written communication, and structured thinking; able to influence without authority and produce clear plans and executive-ready recommendations. • Deep alignment with CareMessage’s mission to advance health equity and comfort balancing pipeline goals with trust, customer value, and patient impact. • Experience working successfully with clients who have small or resource-constrained Growth organization where prioritization is essential. • Nice-to-have Experiences: • Experience marketing to FQHCs, free and charitable clinics, Tribal or Urban Indian Health organizations, PCAs, HCCNs, health plans, ACOs, or other safety-net healthcare organizations • Experience marketing products that involve EHRs, interoperability, data exchange, patient engagement, population health, clinical workflows, or implementation complexity. • Experience managing paid-media, web, creative, or demand-generation agencies and contractors.