Senior Product Marketing Manager – Lifecycle & Customer Communications

🔥 15 hours ago

🌵 Arizona, California, +12 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $135k - $166k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Caribou

WebsiteLinkedInAll Job Openings

201 - 500 employees

🚘 Automotive

🛡️ Insurance

💸 Finance

Automotive • Insurance • Finance

Caribou is a company that specializes in helping customers refinance their car loans to achieve better rates and save money. The company offers a simple, fully online process that allows users to check competitive loan offers with no impact on their credit score. By refinancing, customers save an average of $130 per month on car payments. Caribou emphasizes transparency in its financial transactions and provides dedicated customer support throughout the refinancing process. Additionally, it offers optional products to protect the value of the vehicle, like extended warranties. Caribou aims to simplify the refinancing experience, making it fast and accessible for all users.

📋 Description

• Set and execute the end-to-end Lifecycle strategy and customer communications journey • Maintain communications architecture across email, SMS, in-app messaging, and call scripting across funnel stages • Build segmentation and targeting frameworks based on user behavior, lead source, intent, lifecycle stage, and telemetry signals • Leverage AI for content generation, creative personalization, and campaign optimization • Partner with Product and UX teams on contextual in-app messaging, tooltips, and guided flows • Partner with Performance Marketing, Brand, Product, Sales & Operations, and Data Science to drive conversion lift • Lead cross-functional GTM strategies for feature releases, product tiers, and service enhancements • Define target audiences, messaging, channels, and success metrics for product launches • Equip Sales, Operations, and Customer Success teams with call scripts, pitch collateral, release briefs, and customer playbooks • Establish experimentation frameworks, including holdout-based incrementality testing • Own lifecycle marketing platforms and vendor relationships • Establish governance, deliverability best practices, and scalable operational processes • Partner with Legal and Compliance on customer communications review governance • Collaborate with Voice of Customer, Marketing, and User Research teams to uncover friction points and inform messaging and product roadmaps

🎯 Requirements

• 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing • Proven track record of managing multi-channel communications across email, SMS, call scripts, and in-app messaging across complex conversion funnels • Hands-on experience with customer engagement platforms such as Braze, HubSpot, Customer.io, or Marketo • Experience with product analytics tools such as Amplitude or Mixpanel • Experience leveraging modern AI workflows for content generation and campaign optimization • Strong background in holdout testing, incrementality modeling, A/B testing, and converting behavioral telemetry into actionable audience segments • Demonstrated success partnering with Legal/Compliance, Data Science, Product, and Sales/Operations teams • Exceptional ability to craft high-converting, compliant, and audience-tailored messaging • Experience in Fintech, lending, or highly regulated industries with strict compliance considerations • Experience integrating AI decisioning engines into active marketing automation flows • Proficiency in SQL or BI visualization tools such as Tableau or Looker • Consistent attendance, availability, and active engagement throughout the full scheduled shift • Pre-employment background check required as a condition of employment

🏖️ Benefits

• Eligible for annual performance-based incentive • Equity options • 401(k) retirement plan • Generous paid time off including Flexible Time Off (FTO) for all employees • 100% paid parental leave for all parents • Highly subsidized medical, dental, and vision plans • Fully company-paid mental health, disability, and basic life insurance • Optional HSAs with Caribou HSA contributions • FSAs • Supplemental life and health insurance • Legal insurance • Pet insurance • Up to $1,000 per year for eligible professional development expenses • Employee referral program