Marketing Manager

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Cartwheel

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

📚 Education

🌍 Social Impact

Healthcare Insurance • Education • Social Impact

Cartwheel is a trusted mental health partner to schools, helping children and families navigate mental health challenges. They provide support through Multi-Tiered Systems of Support aimed at early intervention. Cartwheel prioritizes rapid access to mental health care, offering evidence-based treatment without waitlists. Their comprehensive care includes individual therapy, group therapy, medication management, and parental guidance, typically lasting two to six months. They emphasize equitable, culturally sensitive care with a bilingual staff and are committed to affordability, working with families regardless of insurance status. Cartwheel collaborates closely with schools to integrate mental health support into educational environments and to address student and staff mental health crises. Their goal is to empower students to thrive in school, at home, and in life by providing immediate and accessible mental health resources.

📋 Description

• Partner retention marketing: Scale and execute our engagement playbook across all district partners • Monthly newsletters: Own writing, production, and performance tracking for monthly partner newsletters • Enterprise district activation: Build and document a replicable launch playbook for enterprise districts • Proof of impact: Maintain a content library of case studies, impact stories, and press releases • Partner success operations: Coordinate and support district events, one-off success requests, and the Family Webinar Series end-to-end • Conference support: Contribute to conference logistics, campaign coordination, and localized content • Cross-functional partnership: Work closely with the Customer Success team to align on district needs, support CSM-led initiatives, and ensure marketing and success are moving in the same direction

🎯 Requirements

• 4–6+ years of marketing experience, ideally in B2B, edtech, healthtech, or a mission-driven company serving multiple buying groups • Proven ability to manage multi-audience communications: you know how to write for a school counselor, a family, and a district administrator and understand why those messages are different • Strong project management instincts: you can run 10 things at once, know what to escalate, and consistently meet deadlines • Experience building and executing lifecycle or retention marketing programs, not just one-off campaigns • Comfort with marketing operations tooling (HubSpot experience a plus) and performance tracking • A bias toward documentation, reporting, and systems: you build things that makes it easy for other people to use • Can own projects end-to-end from writing, producing, and launching • Preferred: Experience marketing to K-12 school districts or working within a school-adjacent organization • Familiarity with CSM or customer success workflows • Experience with Asana, Salesforce, Figma, Claude

🏖️ Benefits

• Competitive compensation between $90,000 to $115,000 • Equity ownership stake in the company • High-quality health insurance with a $0 monthly premium option for employees • Dental, Vision, and Employer-Sponsored Life Insurance • 4 weeks of paid PTO (3 weeks any time + 1 week office closure in December) • Sick Leave + Holidays • 401K with up to 2% employer match • $500 annual educational stipend • Team-based culture with mission-driven colleagues who will go to bat for you