Senior Director, North America Field Marketing

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🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Extreme Networks

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

📡 Telecommunications

🏢 Enterprise

🔐 Security

Telecommunications • Enterprise • Security

Extreme Networks is a global leader in cloud networking solutions. The company specializes in providing wired and wireless LAN infrastructure, network security, and cloud-based network management services. Their products and solutions, such as ExtremeCloud™ IQ and Network Fabric, are designed to simplify IT operations through automation and intelligent management. Trusted by more than half of the Fortune 50 companies, Extreme Networks helps organizations securely connect devices and applications, improve operational efficiency, and enhance customer experiences. The company is recognized for its leadership in the Gartner Magic Quadrant™ for Wired and Wireless LAN Infrastructure.

📋 Description

• Own the Americas field marketing strategy, aligned to Extreme’s revenue goals, regional sales priorities, and vertical market focus. • Translate corporate GTM strategy into regional, segment‑specific field plans across Canada, US, and Latin America markets. • As a strategic partner with Sales and Channel leadership, align plans on where, when, and how investments will generate the highest return. • Lead the innovative use of AI across field marketing, including: • - AI-enabled creation of repeatable, on brand, bill-of-materials for regional and vertical campaigns • - Predictive account and territory prioritization • - Event and program performance analysis • - AI‑enabled personalization for executive and ABM experiences • - Automated post‑event follow‑up • Apply AI insights to optimize budget allocation, program mix, and regional investments in real time. • Champion a test‑and‑learn culture, using AI to shorten feedback loops and continuously improve ROI. • Own the planning and execution of high‑impact field programs, including: • - Industry and partner MDF events • - Executive dinners and C‑suite engagements • - Roadshows, regional activations, and customer forums • - Account‑based targeted demand (1:1, 1:few) • Tightly integrated programs with digital demand, ABM, BDR, corporate campaigns, and partner marketing. • Drive consistent messaging, positioning, and value articulation in partnership with Product Marketing. • Own the Americas field marketing results, including: • - Weekly reporting on marketing‑sourced and influenced pipeline • - Revenue impact and deal acceleration • - Program‑level ROI and cost efficiency • Measure and help teams understand success metrics for every field investment to improve decision-making. • Use AI and advanced analytics to surface insights, trends, and ROI optimization opportunities. • Lead, mentor, and scale a team of regional field marketing leaders and managers. • Build a teamwork-first, high‑performance, outcomes‑driven culture focused on accountability, innovation, and collaboration. • Influence cross‑functional stakeholders without relying on heavy process or hierarchy.

🎯 Requirements

• 10+ years of B2B field, regional, or integrated marketing experience, including senior leadership roles in a SaaS or enterprise technology environment. • Proven success driving +$1B pipeline and revenue impact in a B2B SaaS technology company. • Experience supporting direct sales and channel‑led GTM motions. • Strong understanding of enterprise buying cycles, multi‑stakeholder deals, and executive audiences. • Demonstrated experience applying AI in marketing—beyond experimentation—to improve targeting, execution efficiency, personalization, and ROI. • Strong analytical orientation with the ability to connect marketing activity to pipeline, revenue, and lifetime value. • Fluency with CRM, marketing automation, ABM platforms, and analytics tools; comfort partnering deeply with Marketing Ops and RevOps teams. • Executive‑level communication and stakeholder management skills. • Ability to operate effectively in a fast‑paced, matrixed, global organization. • Hands‑on leadership style with a bias toward action, experimentation, and continuous improvement.

🏖️ Benefits

• Medical, dental, and vision insurance • Flexible work schedules and work-from-home opportunities where role permits • Paid time off, including open time off in eligible markets and statutory leave in all markets • Paid holidays in accordance with local practice • Retirement savings programs, including 401(k) matching in the United States • Employee Stock Purchase Program, where eligible • Adoption assistance and fertility treatment support, where eligible • Flexible spending accounts, where eligible • Employee assistance program • Tuition reimbursement, where eligible • Life and disability insurance