Director of Sales

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Casa Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

💸 Finance

₿ Crypto

🔐 Security

Finance • Crypto • Security

Casa Inc. is a company that provides a self-custody solution for securing digital assets, particularly bitcoin and other cryptocurrencies. Founded in 2018, Casa offers multisig wallet solutions to enhance security beyond what is provided by single-device wallets and custodial services. The company targets long-term investors with their vaults and offers services for creating inheritance plans to ensure digital assets are passed on securely. Casa Inc. emphasizes providing peace of mind by allowing users to take control of their private keys and assets without relying on banks or middlemen. Their solutions include comprehensive support and personalized service to ease the management of cryptocurrency.

📋 Description

• Build and execute a segmented sales strategy across Casa's institutional, retail, and financial service offerings. • Own outbound targeting across Enterprise, Business, and Private Client segments. • Own revenue forecasting, quota setting, and team KPIs across B2B and B2C. • Make Casa an AI-native sales org! For Casa, this means using AI to make the team faster, smarter, and more effective as we scale. • Recruit top sales talent and lead a team built to hit both inbound and outbound goals. • Keep sales playbooks current across lead types: fast-response inbound, multi-touch outbound sequences, and account management in partnership with CS (upsell, cross-sell, renewals, advocacy). • Regularly shadow calls, review communications, and coach the team. • Continuously improve how we manage leads, run calls, follow up, and close. • Set client expectations correctly from the start to support long-term retention, and ensure smooth handoffs to Customer Success. • Standardize lead routing, qualification criteria, and HubSpot workflows. • Build reporting dashboards and enablement resources. This includes objection handling for things like custodial risk, multi-sig complexity, and pricing. • Own the pipeline in HubSpot, ensuring accuracy for leadership and board reporting. • Work with BD and Partnerships to identify co-selling opportunities with banks, tax providers, estate planners, and OTC desks. • Experiment with new channels, including conferences, Bitcoin meetups, treasury outbound campaigns, referral programs.

🎯 Requirements

• Meaningful experience in Bitcoin; you understand self-custody, why it matters, and can speak to it credibly with institutional clients alike • Proven experience leading a sales team, including hiring, developing, and holding people accountable • Owned a revenue number- For Casa this means that forecasting, quota setting, and pipeline management are second nature • Systems thinker who likes to create processes • Comfortable selling something that requires education; you know how to build trust over a longer cycle • Experience selling into multiple segments (SMB, enterprise, high-net-worth individuals, or institutional) with the ability to adjust your approach accordingly • AI-native in your workflow and excited to build a team that operates the same way • Strong written and verbal communicator; you can explain multi-sig to a CFO or to someone who just bought their first bitcoin.

🏖️ Benefits

• Health Benefits. We provide medical coverage with FSA options, dental, vision, and access to mental health providers. • Flexible time off. We encourage you to take at least 3 weeks off a year. • Setup for Remote Success. We reimburse up to $400 for anything you need to set up your home office. • Investment Avenues. We partner with resources so you can invest a portion of your paycheck in bitcoin, and we also have the more traditional 401(k) option. • Maternity/Paternity Leave. We provide 12 weeks for maternity / 4 weeks for paternity.