Head of Retail Expansion

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Catch Creation

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💼 Consulting

📣 Marketing

🏭 Manufacturing

Consulting • Marketing • Manufacturing

Catch Creation is a full-service e-commerce incubator that specializes in direct-response advertising and end-to-end customer experience. The company handles product development, marketing and ad-driven customer acquisition, operations, and order fulfillment for consumer-facing brands, supporting the entire lifecycle from concept through shipping.

📋 Description

• Own the strategy and execution of bringing Muddy Mat into physical retail and wholesale channels, both in the United States and internationally • Identify, pitch, and close deals with major US retailers, including Target, Walmart (in-store), Costco, PetSmart, Chewy (physical), TJ Maxx, HomeGoods, Bed Bath & Beyond, and specialty pet retailers • Develop and execute the retail go-to-market strategy for each channel, including pricing, packaging, planogram positioning, and promotional planning • Negotiate terms, margins, co-op advertising, and shelf space agreements with category buyers • Own the retail P&L and be accountable for revenue targets and channel profitability • Build and manage relationships with international distributors to bring Muddy Mat into retail markets in the UK, EU, Canada, Australia, and other target regions • Evaluate and select distribution partners based on market coverage, retail relationships, logistics capability, and alignment with brand standards • Develop market entry strategies for each region, including pricing localization, regulatory compliance, and packaging requirements • Negotiate distributor agreements including exclusivity terms, minimum order commitments, margin structures, and performance benchmarks • Coordinate with internal teams on international inventory planning, forecasting, and supply chain logistics • Manage day-to-day wholesale account relationships with retail buyers at key chains • Monitor sell-through rates, manage reorder cycles, and optimize assortment by retailer • Drive in-store merchandising, brand presentation, and compliance across all retail touchpoints • Develop co-marketing programs with retail partners to accelerate sell-through velocity • Work with supply chain and operations to ensure inventory readiness for retail launches and reorders • Coordinate with marketing on retail-specific packaging, point-of-sale materials, and brand assets • Partner with finance on retail margin analysis, trade spend management, and channel profitability reporting • Collaborate with the e-commerce team to ensure retail strategy complements (not cannibalizes) DTC channels

🎯 Requirements

• 8+ years of experience in retail sales, wholesale, or business development in consumer goods • Proven, demonstrable track record of taking a DTC or ecommerce-native brand into physical retail at national or big-box retailers • Direct experience managing international distributors and launching products into retail markets outside the United States • Existing relationships with retail buyers at major chains in pet, home, housewares, or consumer goods categories • Deep understanding of retail economics: margin structures, trade spend, co-op programs, slotting fees, and promotional planning • Experience with retail-specific packaging, compliance, barcode/UPC requirements, and planogram standards • Strong negotiation skills with a track record of closing complex, high-value retail agreements • Ability to own a P&L and be accountable for a revenue target.

🏖️ Benefits

• Full benefits package • Competitive base salary plus performance-based bonus tied to retail revenue targets • Equity participation available for the right candidate