Marketing Automation Specialist

Job not on LinkedIn

🔥 6 minutes ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $50k - $56k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

⚙️ Marketing Operations

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Colorado Christian University - College of Adult & Graduate Studies

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1914

📚 Education

Education

Colorado Christian University - College of Adult & Graduate Studies is the flagship Christian university in the Rocky Mountain region, established in 1914. It is committed to providing Christ-centered higher education that transforms students to impact the world with grace and truth. The university offers over 200 academic programs, including undergraduate, graduate, and dual enrollment options. The College of Adult & Graduate Studies, also known as CCU Online, serves adult learners globally, emphasizing flexibility and accessibility with over 100 online degree program options. CCU is recognized for its academic excellence, spiritual growth initiatives, and community engagement, making it one of the fastest-growing universities in the United States.

📋 Description

• Oversee content creation, coordination, strategy, maintenance, and delivery of email marketing for CAGS/CCU Online • Use Admissions software and systems, primarily the CRM and email automation tools • Perform data processing, content creation, email marketing, and strategic planning • Create and execute strategic, creative, and personalized email communication workflows for lead nurturing using Account Engagement and Salesforce • Use reporting and data sets to optimize targeting, strategy, and efficiency • Update, maintain, and expand the lead-nurturing email template catalog • Forecast engagement strategies based on performance and industry insights • Optimize email templates for mobile, desktop/browser viewing, and email platforms • Monitor Salesforce and Account Engagement integration • Maintain a clean and compliant database • Design compelling HTML emails and email templates • Maintain brand integrity across digital channels • Compose professional and conversational emails compliant with the CCU Writing Style Guide and marketing strategy • Monitor and optimize email campaigns • Increase funnel activity through compelling and effective emails • Support lead management operations by monitoring requests, troubleshooting lead record issues, and maintaining CRM and marketing automation records • Set and meet quarterly engagement goals • Troubleshoot technical issues and streamline workflows • Collaborate with marketing team members • Perform data analysis and reconciliation and produce operational reports from internal and external databases • Perform other assigned duties contributing to University growth and success • Report to the Marketing Director for CAGS/CCU Online

🎯 Requirements

• Bachelor’s degree and at least 2 years of marketing experience • Excellent computer skills and proficiency in Microsoft Office Suite and data management tools • Proven experience managing, customizing, and maintaining Salesforce CRM data, including data management, reports, and dashboards • Hands-on experience with Salesforce Account Engagement or Marketing Cloud, including creating and managing email campaigns, strategy, automation, and analyzing performance metrics • Ability to set up and optimize automated workflows, complex email drip campaigns, and nurturing sequences • Ability to research, analyze, and implement best practices for organizational effectiveness • Excellent interpersonal skills and a collaborative team-oriented positive attitude • Effective written and verbal communication skills with exceptional innovation and creativity skills • Ability to think critically and creatively to solve problems and create engaging content • Fundamental knowledge of HTML/CSS • Demonstrated project management and collaboration skills with a self-starting and results-driven attitude • Detail-oriented mindset and ability to manage multiple projects and priorities while maintaining high quality • Proven success managing marketing automation campaigns • Ability to work effectively as a team member and individual contributor • Professional demeanor, good judgment, and spiritual maturity to handle confidential information discreetly • Committed follower of Jesus Christ and agreement with CCU’s evangelical mission, Statement of Faith, lifestyle expectations, and Strategic Priorities • Regular meaningful involvement in a Bible-believing evangelical local church • Knowledge of the Word of God and passion for Christian education • May be required to work occasional irregular hours, including some nights and weekends • May occasionally lift or move up to 25 pounds

🏖️ Benefits

• Tuition waiver program • Excellent healthcare • Generous paid time off • Matching 403(b) retirement plan • Additional organizational paid benefits • Voluntary benefit offerings • Competitive compensation and benefits packages