Email Marketing Operations Manager

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🔥 10 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $70k - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

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CDP Community

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

💼 Consulting

📣 Marketing

🤝 Non-profit

Consulting • Marketing • Non-profit

CDP Community is a nonprofit partnership that helps public media stations increase fundraising through collaborative best practices, technology, and shared services. They develop and scale proven marketing and fundraising strategies via CDP Labs, provide CRM and marketing-automation platforms and reporting, and offer a full-service Member Services Bureau that handles transactional and analytic work so stations can focus on engagement and major-donor relationships.

📋 Description

• Manage the end-to-end email production process, including scheduling, asset coordination, campaign setup, HTML production, quality assurance, approvals, deployment, operational reporting, and the management of the two Email Production Specialists on the team. • Support the scalable execution of the MSB Email Solicitation Program while addressing the individualized email solicitation needs of MSB stations. • Work extensively in Iterable and partner closely with Strategic Marketing & Fundraising Services, which owns email strategy, messaging, and testing priorities. • Coach and mentor the Email Production Specialists on the team, fostering a culture of precision, accountability, and continuous process improvement. • Build, test, schedule, and deploy email campaigns in Iterable. • Manage segmentation, dynamic content, catalogs, templates, snippets, and station-specific campaign variations. • Write, edit, and troubleshoot responsive HTML and CSS for email. • Conduct detailed quality assurance of copy, creative, links, tracking, audiences, suppression rules, personalization, and dynamic content. • Monitor deliverability metrics, investigate issues, and coordinate corrective action when needed. • Track station participation (opt-ins and opt-outs) for all solicitations. • Maintain campaign documentation, and operating procedures. • Identify and implement improvements that strengthen quality, efficiency, and scalability. • Serve as the primary operational contact for email production questions and escalations. • Partner with SMFS, Digital Production, client services, data, and technology teams to execute campaigns accurately and on schedule.

🎯 Requirements

• Three or more years of hands-on experience producing and managing complex email marketing campaigns. • Experience building, testing, and deploying campaigns in an email service provider or marketing automation platform. • Strong HTML and CSS skills, including experience troubleshooting responsive email content. • Experience with segmentation, personalization, dynamic content, templates, and automated journeys. • Working knowledge of email deliverability metrics and troubleshooting practices. • Experience managing quality assurance, proofing, and approval processes. • Strong organizational skills and the ability to manage multiple campaigns and deadlines. • Exceptional attention to detail and commitment to accurate execution. • Strong written and verbal communication skills. • Ability to document workflows and explain technical concepts clearly. • Ability to work independently and collaboratively in a remote environment. • Bachelor’s degree or equivalent professional experience.

🏖️ Benefits

• Professional development opportunities