Commercial Director

🔥 1 minute ago

🤠 Texas – Remote

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💵 $140k - $175k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

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👻 Ghost score 0%

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Logo of CELSIUS

CELSIUS

501 - 1000 employees

🍽️ Food & Beverage

🏥 Healthcare

📣 Marketing

💰 $550M Post-IPO Equity on 2022-07

Food & Beverage • Healthcare • Marketing

CELSIUS is a global beverage company that produces the premium lifestyle energy drink CELSIUS, offering a healthier, zero-sugar alternative to traditional energy drinks. The company promotes active lifestyles and fitness through its diverse range of products, including various flavors and formats designed to inspire individuals to achieve their fitness goals and maintain their health. CELSIUS aims to empower consumers to 'LIVE FIT,' which encapsulates a mindset of enhancing everyday physical performance as part of a balanced lifestyle.

📋 Description

• Partner with the Regional VP/GM to develop and execute the region's commercial strategy • Translate national initiatives into regional execution plans • Lead commercial planning to achieve revenue, volume, profitability, and market share objectives • Identify growth opportunities across channels, customers, and distributors • Ensure execution of company priorities and annual operating plans • Drive accountability for regional business performance • Monitor and improve sales growth, distribution gains, velocity, market share, promotional effectiveness, execution KPIs, customer profitability, and budget adherence • Utilize data and insights to identify trends, risks, and opportunities and implement corrective actions • Drive execution excellence across all markets and ensure consistent retail standards • Improve display execution and promotional compliance • Monitor distributor execution and lead performance reviews • Establish operational best practices and drive continuous process improvement • Partner with distributor leadership and key regional customers to improve execution quality, maximize distribution opportunities, resolve operational challenges, execute promotional programs, improve retail visibility, and strengthen strategic partnerships • Connect regional execution with Sales, Marketing, Shopper Marketing, Commercial Strategy, Business Operations, Supply Chain, Finance, Revenue Growth Management, and Category Management • Manage the regional commercial budget, including trade investments, regional marketing funds, operational expenses, headcount planning, forecasting, and financial reporting • Drive disciplined investment decisions to maximize return on investment • Support Annual Operating Plan, Quarterly Business Reviews, market planning, forecasting, territory optimization, resource allocation, and commercial capability development • Recommend strategies that improve growth and operational effectiveness • Develop future leaders, drive accountability, foster a high-performance culture, lead change, and continuously improve commercial processes

🎯 Requirements

• Bachelor's degree in Business, Marketing, Finance, or a related field required • 10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry • Multi-unit or regional sales leadership experience • Experience leading cross-functional teams • Distributor management experience • Experience developing high-performing teams • Strong understanding of retail execution and field sales operations • Valid U.S. Driver’s License required • Must pass an MVR (Motor Vehicle Record) screening

🏖️ Benefits

• Comprehensive Medical, Dental & Vision benefits • Long and short-term disability • Life insurance • 10 Vacation days per year subject to accrual policy • 11 Company paid holidays • 401(k) with Company match • Identity theft and legal services • Potential eligibility for bonuses • Potential eligibility for Restricted Stock Units (subject to company plans)

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