Director, Campaign Operations

🔥 0 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $138.2k - $221.1k / year

⏰ Full Time

🔴 Lead

⚙️ Operations

👻 Ghost score 0%

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Define and evolve the enterprise campaign operations strategy, operating model, production processes, governance, and service model • Build and optimize a production model using internal teams, marketer self-service, and external agency or managed-service resources • Establish planning standards, templates, workflows, intake processes, and reusable campaign components • Measure and improve campaign production timelines, velocity, throughput, quality, and predictability • Own the campaign operations capability roadmap and translate business priorities into scalable execution, personalization, and automation capabilities • Partner with Marketing, Revenue, Digital, Product, Sales, IT, Analytics, Legal, and Marketing Technology teams • Provide leadership and governance for Salesforce Marketing Cloud, Workfront, Data 360, and related technologies • Guide automated customer journeys, triggered communications, and campaign execution frameworks • Establish governance for campaign configuration, audience management, workflow, templates, data usage, and operational standards • Monitor platform performance, campaign health, deliverability, data quality, and operational reliability • Implement testing, measurement, dashboards, reporting, and optimization practices • Own campaign operations prioritization and capacity planning frameworks • Develop documentation, training programs, playbooks, and onboarding materials • Lead, coach, and develop a distributed team of automation strategists and campaign producers • Manage external agency and managed-service resources • Build organizational resilience through documentation, cross-training, standardized processes, and scalable ways of working

🎯 Requirements

• 10+ years of experience in marketing operations, campaign operations, marketing automation, or related marketing technology and production functions • Experience leading teams in complex enterprise environments • Experience building and operating efficient, scalable campaign production or marketing automation models • Strong understanding of marketing strategies, campaign operations, marketing automation, workflow management, and production processes • Experience translating business and marketer requirements into technology, process, workflow, or automation solutions • Experience improving operational efficiency, campaign velocity, quality, and time-to-market • Strong understanding of personalization, segmentation, customer journeys, testing, and campaign optimization • Experience managing internal production teams alongside external agencies, managed services, or other flexible resource models • Strong analytical skills and experience using operational and performance data to drive prioritization and continuous improvement • Ability to balance strategy with operational execution and technical problem solving • Strong executive communication, marketing partner management, and cross-functional leadership skills • Hands-on expertise with marketing automation platforms; Salesforce Marketing Cloud strongly preferred • Proficiency with Workfront or other enterprise workflow and work management platforms • Experience operating within centralized marketing operations organizations or center-of-excellence models • Experience supporting large-scale B2B, B2C, and/or B2B2C campaign operations • Expertise building personalization programs and automated customer journey capabilities • Working knowledge of AI-enabled marketing workflows, content operations, and campaign optimization • Strong understanding of email, audience data, and customer communication governance, including CAN-SPAM, CCPA, GDPR, consent management, accessibility, deliverability, and privacy requirements • Industry background in education, EdTech, SaaS, digital learning, publishing, or similarly complex enterprise environments

🏖️ Benefits

• Discretionary incentive bonus program with a 25% annual individual target • Comprehensive Total Rewards package • Reasonable accommodations for qualified individuals with disabilities