Growth Marketing Director

Job not on LinkedIn

🕒 June 30

🤠 Texas – Remote

🤠 Texas – Remote

💵 $138.2k - $179.7k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Develop and implement a comprehensive growth marketing strategy aligned to business goals • Identify and prioritize high‑impact growth opportunities across the customer lifecycle • Own growth objectives and key results, forecasting, and performance reporting • Collaborate cross‑functionally with internal partners within Marketing, Portfolio, Product, Sales, etc. • Lead agencies and external partners as needed • Lead multi‑channel acquisition strategies (paid media, SEO, content, partnerships, referrals, ABM, etc.) • Optimize CAC, LTV, and conversion rates through experimentation and testing • Oversee campaign planning, execution, and optimization • Build and scale lifecycle marketing programs (onboarding, engagement, upsell, retention) • Partner with Product and Customer teams to improve activation and reduce churn • Leverage marketing automation and personalization • Establish a strong experimentation culture (A/B testing, cohort analysis, funnel optimization) • Use data and insights to inform decisions and continuously improve performance

🎯 Requirements

• Minimum of 8 years of experience in growth, performance, or digital marketing • Proven track record of driving measurable growth in revenue, users, or pipeline • Deep expertise in paid acquisition channels (Google, Meta, etc.) • Strong analytical mindset with hands‑on experience using data to inform decisions • Experience with experimentation frameworks and marketing technology stacks • Familiarity with CRM, marketing automation, and analytics tools • Experience scaling growth in a fast‑paced or high‑growth environment

🏖️ Benefits

• Total Rewards package designed to support and empower employees • Eligibility for a discretionary incentive bonus program